Mequoda Weekly: March 4th, 2013 – March 8th, 2013

Let us transform your organization into a digital publishing powerhouse – as we have for dozens of your colleagues and competitors already. Join us for the Internet Marketing Intensive!


The Best Digital Magazine Subscription Offer

The simplest subscription website pricing strategy is Universal Access and The Economist uses it well.

I’ve spent hours, and several hundred dollars, buying digital magazines. I’ve bounced around between my iPad, Kindle Fire, and the World Wide Web. I purchased from Condé Nast, Hearst, Rodale, and The Economist. Keep Reading


What’s New in Recent Email Marketing Research

As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices.” Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which.

Along with the most popular content, publishers pay close attention to click-throughs per campaign, revenue per subscriber, revenue per thousand emails sent and revenue per campaign. These metrics help you plan future email marketing campaigns and create new best practices for your company.

Understanding these metrics and detailing them each quarter can help you tighten up any weak links in your email newsletters and email marketing campaigns. And that’s without considering the actual design of your email pieces.

Today we’re going to take a break for our email best practices to share some recent research. Let us know if you agree/disagree with some of their sentiments. Keep Reading


Membership vs. Retail Subscription Website Information Architecture

Although the marketplace uses both names interchangeably, there are big structural differences between a membership and subscription website.

Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine subscription website is a common misunderstanding when publishers are launching a paid-access-only website. Keep Reading


Understanding Website Visitor Statistics – Get to Know Your Visitors

At Mequoda we get about 30,000 unique visitors every month. As a niche marketing blog for publishers, that ain’t too shabby!

When visitors arrive on your website, they have a few options. If they find your content relevant, they can check out other aligned articles. If they don’t find the information to be what they seek, they can bounce off your site. If they determine your content is top-notch, they may decide to receive updates with email newsletters.

But who are those visitors? Unless they attend an event or re-tweet an article you may never know!

Thankfully Google Analytics can shed some light on those demographics and here’s how you can use that data. Keep Reading


If you have only a nominal understanding of digital publishing, or none at all, you must attend the Internet Marketing Intensive.



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