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Week In Review

Week in Review: April 4th, 2011 – April 8th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

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Featured Articles

This featured article received 18 retweets on Twitter, most likely because of its relevance to email marketing. It discusses tests from MailChimp that show subject lines that get great open rates.

4 Email Subject Lines That Are Proven to Get Opened

This featured article discusses necessary elements for a good press release. It includes guidelines for writing optimized releases and shows two examples of press releases that have been well received by their audiences.

5 Press Release Guidelines and 2 of the Best Press Release Examples

This Week’s Email Articles

6 Tools for a More Successful Online Business

Insight on Developing IT Partnerships

5 Press Release Guidelines and 2 of the Best Press Release Examples

Leveraging Organic Media to Build User Relationships

Free Report Friday: Two Free Reports for Audience Development


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This Week’s Blog Posts from Mequoda Writers

3 Reasons Why Weekly Email Newsletters Work

Discover the Value of Shareable Content

Digital Natives vs. Online Publishers and What We Can Learn From Each Other

Readers as Partners – A Look at Relationship Marketing

Characteristics of Top Performing Content

The Five Stages of SEO Denial

‘Extremely Important’ Characteristics of a Digital Magazine


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This Week’s SIPAlert Daily Posts

SIPA Member Profile: Demby Left Wall St. and Never Looked Back

Are You Tweeting Enough to Engage Customers?

SIPA’s 11 for ’11: Shrewd Business Tips

A New Take on Online Advertising


Our Content Marketing Strategy Workshop will take place at the Residence Inn Times Square in New York City on June 21st. Register now and save.


By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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