Week In Review: April 5th, 2010 – April, 9th 2010

Catch up on the Mequoda Daily’s blog posts for this past week…


Learn Don Nicholas’ Online Strategy for 2011 at the Mequoda Summit Fall 2010 in Boston. Save some money by registering early for the Summit.

April 5th, 2010

Using Video for Content Marketing

In a digital world, words may not be enough

Content marketing doesn’t have to be just about the written word. It involves any type of content and the sharing of that content with some amount of it being free. The free aspect is designed to show consumers the value of your content before ever asking for their money.

Within the digital world, this content should be created to live harmoniously along multiple mediums. Read more…

April 6th, 2010

What Copywriters Can Learn from Uncle Wally and Oprah

Online copywriting secret: Rapport precedes influence

When Walter Cronkite died last year, he was remembered by many as “the most trusted man in America.”

For nearly 20 years as a TV news anchorman, Americans turned to him as both a reliable source of information and a comforting avuncular figure. No journalist since “Uncle Wally” has been so revered for his integrity and influence, and none probably ever will. Read more…


Mequoda Summits are known for teaching online publishers and content marketers how to utilize the internet and reach their audience. Register today for the Mequoda Summit Fall 2010, save money by registering early and join us in Boston in September.


April 7th, 2010

Understanding Your Online Opportunities

Thriving in the Digital Future: The Mequoda Keynote Presentation, Live from Napa Valley

What’s a better way to kick off Tuesday’s sessions at the Mequoda Summit in Napa Valley than to discuss the digital future? This keynote session, hosted by Don Nicholas and Kim Mateus posed questions to the audiences, discussed popular trends and theorized about the future of the online publishing industry.

Some of the information shared in this session may surprise you. For example, if you have a print publication like a magazine, and an online presence, do you think your online audience should be a smaller subset of your magazine audience? The answer is no. Your online audience should be a “Superset” of your magazine audience, standing between 5% and 10% larger online than in print. Read more…

April 8th, 2010

Save the Date – Boston Summit 2010: September 15th – 17th, 2010

Join us as we prepare for the future of online publishing at the Boston Summit

I am looking up at beautiful foothills in Napa Valley while writing this piece. The Mequoda Summit is underway and I am amazed at everything I’ve learned already, and there is still so much more to come.

It’s a bit hard for me to look too far into the future right now, as I’m enthralled with the sessions, the interesting guests, and the beautiful environment found here in Napa Valley. However, as the world of online publishing and internet marketing is rapidly evolving, I find it necessary to speak of things to come. Read more…


Learn how to make money on the internet by utilizing the information found at the Mequoda Summit. Our Mequoda Summit Fall 2010 will be in Boston in September. Register today so you can learn all of the current trends then.


April 9th, 2010

SEO Copywriting – It’s a Matter of Practice

Tips from Peter Schaible at the Mequoda Summit in Napa Valley

Mequoda’s Chief Copywriter Peter Schaible hosted a session on SEO Copywriting on the Thursday of the Mequoda Summit.

The session involved 9 simple steps on SEO copywriting and ended with the true workshop concept of lending suggestions to our attendees on landing page copy they submitted prior to the Summit. Read more…

Learn What You Need to Correctly Utilize Content Marketing

Last chance to sign up for our Content Marketing 2010 Webinar

Register now for Content Marketing 2010 Webinar

Take 90 minutes out of your day to learn strategies that’ll arm you with the most current trends, best practices and tactical skills for maximizing profitability with content marketing.

This webinar will leave you with the seven-step system that thousands of online publishers, producers and content marketers are already successfully using. Read more…


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