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Week In Review

Week in Review: August 1st, 2011 – August 5th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

The Mequoda Summit East 2011 is quickly approaching. Register now while seats remain.


Featured Articles

How to Run a Roundtable Discussion

This featured article discusses a successful approach to facilitating roundtables so every attendee benefits from it.

How To Make Quick Web Videos For Social Media With Your iPhone

This featured article gives great advice on shooting web videos on your iPhone that can then be used throughout social networks.

This Week’s Email Articles

Landing Page Testing & Optimization: Clearing the Clutter

How to Choose the Right Landing Page Testing Method

Roundtable Questions We’ve Heard in the Past

Building an Audience with Free Content


Discover how to become a leader in online publishing through an array of panel sessions, skill-building workshops, keynote presentations and networking opportunities, at the Mequoda Summit East 2011, September 13-16th, 2011. Reserve your place at the Mequoda Summit East 2011 now.


This Week’s Blog Posts from Mequoda Writers

How to Define Your Target Audience

Web Video 101 for Publishers

How Does Your Email Newsletter Header Compare?

Do You Know How Valuable Your Search Ranking Is?

QR Codes in Direct Mail: Helpful or Error-Prone?

3 Tips for Becoming a Better Online Editor

Yahoo! Site Explorer Says Goodbye, Understudy Tools Say Hello

What Users are Saying About Apps

3 Book-to-Blog Case Studies: Audience Development at Its Finest

Data on How LinkedIn is Being Used


Experience actionable ways to grow your content-driven online business through skill-building workshops when you attend the Mequoda Summit East 2011 in the Boston area. Take a look at the agenda and register now.


This Week’s SIPAlert Daily Posts

SIPA Member Profile: Hernandez Shows How to Succeed in ‘Business’

Getting More Traffic Takes Up-Front Thinking

Addressing Staff Engagement and Retention

A Refreshing Look at Renewals


Learn first-hand the profitable strategies and techniques of today’s most successful online content marketers and publishers at the Mequoda Summit East 2011. Register now before prices go up.


By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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