Week in Review: December 3rd, 2012 – December 7th, 2012

Let us transform your organization into a digital publishing powerhouse – as we have for dozens of your colleagues and competitors already. Join us for the Internet Marketing Intensive!


5 Ways to Increase Website Traffic to a Site

Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic to a new website, or help an existing website increase website traffic, too. Keep Reading


Are You Letting Search Engine Copywriting Defeat or Discourage You?

Once upon a time at another company, far far away, the editorial director wandered over to the marketing department and asked me to rework the leads in the articles our highly-educated writers were producing. These articles were written about the business side of the biopharma and device industries, and could by their very nature be rather dry, which was unfortunate because the leads were used as teasers to sell individual articles online. Keep Reading


Unlikely Web Design Tools to Help Decrease your Website Jargon

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it’ll be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

Far too many websites use labels and language that are better understood by the site’s sponsoring organization than by its audience. Keep Reading


Email Marketing Tips: 10 Email Feedback Loop Lists

An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings. On their end, it’s beneficial because it identifies pro-active companies and reduces the amount of spam sent to their users.

Whenever someone hits the “junk” button, they’re basically sending a complaint. Too many of these complaints will blacklist you from certain ISPs. Keep Reading


If you have only a nominal understanding of digital publishing, or none at all, you must attend the Internet Marketing Intensive.



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