Week In Review: July 12th, 2010 – July 16th, 2010

Learn more about best practices and successful strategies for online publishing and internet marketing at our Mequoda Summit Boston 2010. With 14 panels and 4 Keynote Presentations, you will find an array of actionable information.

July 12th, 2010

PR Expert Added to Our Online PR Webinar

Jaime Guthals of Interweave Press joins our Online PR webinar

If you plan on tuning in to tomorrow’s Online PR Tips, Tricks and Traps webinar, then you’re in for an added bonus. Jaime Guthals, the Director of Public Relations for Interweave Press, will be adding her wisdom of online PR to the webinar.

I was excited to hear that Jaime would join the webinar. The world of online PR is vast and each online publicist will have some pieces of advice to share with the community. Read more…

July 13th, 2010

Search-Engine-Optimized Link-Writing Strategies for Improving Your Google Rankings

Attention to these SEO copywriting details can boost your site’s “findability” and popularity

So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO magnetism — or so you think — and you want to upload it immediately and start to measure the response.

Here’s a suggestion: Wait. Have another look. Check it once more, this time to determine if you can improve the SEO linking opportunities. Then make a few tweaks. Read more…

Discover how the online publishing environment is changing and how you can conquer that change. The final Mequoda Summit of 2010 will include keynotes, panel sessions and workshops to better help you understand how you can thrive and prosper in this always evolving world.

July 14th, 2010

Content Scheduling for Content Marketing

Structuring your content will help reduce your weekly stress and increase lead generation

If you’re experiencing a headache with your content creation, it’s time to focus on the content you’re putting out and the time frame in which you’re doing it.

To do this, build a new editorial calendar to put everything in perspective. Read more…

July 15th, 2010

Vida y Salud: Successful Blogging in the Latino Community

Vida y Salud is a blog about health and wellness for Spanish-speaking audiences

“I believe that, when it comes to blogging, we’re only seeing the tip of the iceberg – especially for the Latino market. This is a very exciting time.” – Dra. Aliza Lifshitz

Aliza Lifshitz is a medical doctor and a medical correspondent. She’s been practicing medicine and reporting on Univision TV for over 20 years, in addition to working in other media, including radio and print. In essence, she has two very different practices: a private one in which she sees individual patients, and a public one in which she uses mass media to empower people to live healthier lives. Read more…

Dra. Aliza and Carl Kravetz of Vida y Salud will both be at the Mequoda Summit Boston 2010. Will you? Register now and prepare yourself for the wealth of knowledge you’ll find in September.

July 16th, 2010

SEO Press Release Guidelines Re-Released with Some New Content

Let the world of online users know about your story

Download our SEO Press Release Guidelines Free Report now

The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should excite all of the communications people out there because the audience of people interested in newsworthy content has grown and is more accessible.

Along with that, the mediums that can be utilized to promote have grown. Dozens of press release distribution websites are available throughout the internet, many of which offer free options for publishing and distributing your newsworthy stories. Read more…


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