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Week In Review: July 19th, 2010 – July 23rd, 2010

Content marketing will be the theme of this September’s Mequoda Summit Boston 2010. Join us to learn and discuss the online publishing environment.


July 19th, 2010

Looking for Ways to Build Your Email Marketing Lists?

Three external sources for building email circulation

It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was asked to give my email address in order to be sent messages from the company.

Even with social media gaining more popularity, the power of email is still strong. Many companies have designed respectable policies for privacy, take email correspondence seriously by creating a detailed schedule for the content and take precautions to assure the security behind email communications. Read more…

July 20th, 2010

Increasing Website Traffic with Search Engine Optimization

Online publishing faces new challenges with the latest major Google update

If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled with a sense of awe and wonder about our new, “always on, always connected” digital world. I know I am.

And although I relentlessly research and report on the very latest technology and techniques that affect online publishing, content marketing and search engine optimization, I’m still as wide-eyed as a kid at a magic show. Read more…


Four powerful keynote speakers, 14 exciting panels, 17 panelists and dozens of case studies. Discover how to thrive and prosper in the new publishing environment at the Mequoda Summit Boston 2010.


July 21st, 2010

Is Content Still King?

In a world of content networks and emerging technology, what’s the ruling class?

I recently came across an article on Business Insider from a contributor claiming that content is no longer king, and that now curation has taken over the throne.

After reading the article and examining the components of it, I came to conclude that it’s hard to agree with this opinion.

Informative, educational and enlightening content is still going to appeal to people, especially when it involves niche topics that summon passion inside us all. Read more…

July 22nd, 2010

Website Design Review of Ragan.com

See how Ragan.com holds up to the Mequoda Website Design Review Scorecard

This week we took a look at Ragan.com, a popular site for communicators, and put it to the Mequoda Website Design Review Scorecard.

1. Strategic Intent: A

At first look it’s easy to see that the homepage of this site is about the content. This site is the free entry point for content into the larger Ragan network of sites. There are no third-party paid advertisements on the homepage. Read more…


Learn how to improve your website’s conversion architecture and discover hands-on strategies and actionable tips at the Mequoda Summit Boston 2010.


July 23rd, 2010

Have You Read Our Landing Page Handbook?

If not, can you write, design and create sales letter landing pages that convert visitors into email subscribers or buyers?

Action, action, action!

I can’t say it enough… Sales letter landing pages are about getting your reader to take action.

If you focus the content of your sales letter landing page on a topic and the single intention of convincing the reader to convert, then you’re starting in a strong place. Read more…

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