Week In Review: July 26th, 2010 – July 30th, 2010

What do 4 cutting-edge industry keynote speakers, 14 commanding panels and workshops with 17 panelists, dozens of industry best practices and case studies, a social media marketing workshop and more than 10 hours of interactive networking opportunities have in common? If you answered the Mequoda Summit Boston 2010, then you are correct. Sign-up now for the Mequoda Summit Boston 2010 now so you can experience all of these educational components of how to make your online endeavors more successful.


July 26th, 2010

Designing Rapid Conversion Landing Pages for Successful SEO Campaign Management

Nine steps for converting visitors into subscribers during SEO campaigns

A key component to SEO campaigns is the rapid conversion landing page (RCLP). A successful RCLP will convert visitors into email subscribers and aid in your organic search engine marketing work.

Each free informational product you produce needs an RCLP that you can begin to build after your keyword research for the topic is complete, and before you release the product to your email list. Read more…


SIPA Member Profile: Garrett Is a ‘Virtual’ Lock for Success

The Road Taken: An inside look at a SIPA member, the choices he or she has made on the road to success, and the challenges ahead

Dave Garrett, president and CEO, gantthead.com

SIPA: What was your first job out of college and how did you get into this business?

GARRETT: I was an Allstate Agent for about a year but didn’t really have the hands for it. Then I managed debt collectors for the next year but didn’t have enough tattoos or body piercings for that. Neither of them was really a career for me, but I learned a lot in each about what motivates people-both positively and negatively. Obviously, sales is critical in publishing. Unfortunately, sometimes debt collection is as well. Read more…


Peter A. Schaible will be hosting the SEO Copywriting Workshop at our Mequoda Summit Boston 2010. Register now so you can learn Peter’s approach to successful copywriting.


July 27th, 2010

An Award for Contemptible Online Copywriting

Discover how to incorporate storytelling into your online copywriting

“I’m a direct response copywriter,” he complained, “I don’t write fiction, I write sales letters.”

My friend Martin (not his real name) objected to using storytelling in his online copywriting.

“It won’t work,” he insisted. “Our customers won’t like it. They want to hear benefits and features, not fairy tales.”

But as in all conflicts, the presenting issue wasn’t the real issue. Read more…


Tips from the Now-Searchable SIPAlert Daily

The Search Is ‘On’ for SIPAlert Daily Articles

Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information from the past three months.

From the very first Road Taken member profile, the two most important concepts for Melcrum’s Robin Crumby:

First, keep it simple: Information businesses get complicated very quickly, so stick to the formats that work best. Second, squeeze the lemon: It is always tempting to diversify into other topic areas, but focusing on your core market yields the best returns. Read more…


Discover the future of content marketing at the Mequoda Summit Boston 2010. Digital readers and tablets will play a major part in the years to come. Learn how successful publishers are already using these technologies to satisfy their audience’s desire for multi-platform content. Register for the Mequoda Summit Boston 2010 now.


July 28th, 2010

Content Marketing 2011

The numbers of tablets and digital readers will soar in the coming years

ABI research has predicted that there will be 57 million tablets sold by the year 2015, with a large chunk of those being iPads.

A realistic number? Seeing how over 300,000 iPads were sold on its launch day, and over 3 million in the first 80 days of being released, I could believe that within five years Apple and other tablets will hit the predicted number.

What makes the iPad so appealing? Read more…


Bailey Counts the Ways to Create Content

A Summer of Content: Bailey Counts The Ways to Create New Web Posts

Leave it to Matt Bailey to tell us about an online “tax rap” competition hosted by Vanilla Ice on Intuit (TurboTax)-where they drew about 700 entries to post online. Because when it comes to talking about marketing, analytics, and in this case, building content, Bailey has always drawn very high marks from SIPA Conference-goers.

“Intuit has been very inventive to give people tools to create content,” Bailey, president of SiteLogic, said at a session at last month’s SIPA 2010 Conference. “Now they have hundreds of videos of people talking about how great TurboTax is. Last year they did another successful competition around comedy routines.” Read more…


The content marketing strategy that many bloggers utilize will be a theme of the Mequoda Summit Boston 2010. Join us to learn about current trends and ways to prepare your content marketing strategy for the future.


July 29th, 2010

One Successful Blog Leads to Another

From food to the great outdoors, Patti Londre offers passionate blogging advice

“At this stage of my career, blogging was natural for my background because it combines creativity, writing, cooking, photography, marketing, technology and more.” – Patti Londre

It came as no surprise when Patti began a little blog called Worth the Whisk, which include recipes, tips and tales from road trips.  Food, food, food – Patti Londre has had a passion for all things food since her teens.  She earned a degree in home economics at SDSU. She’s been in sales at Campbell Soup (mmm, mmm, good) and held a PR job for a large supermarket chain. For over 25 years, Patti has run her own successful food public relations agency. She is a former Treasurer of the PRSA L.A., former Treasurer of the International Foodservice Editorial Council, and former Chair of the prestigious LA Counselor’s Group. Read more…


Bezos Philosophy Blooms on ‘Rose’

Build It Well and They Will Come, Says Amazon CEO Jeff Bezos

The Internet is a word-of-mouth accelerator. If you build a great product or service, people will talk about it.

-Jeff Bezos, CEO of Amazon.com

In a week when PBS’s Charlie Rose Show had such entertaining guests as actors Steve Carell and Paul Rudd and baseball writer Roger Angell, a little serious banter sounded good last night in the form of Jeff Bezos. Read more…


July 30th, 2010

SEO Campaign Management Basics and the New Google

Download our free report on SEO campaign management if you haven’t done so in the past, and use the information to harness the power of the new Google

The new Google, once referred to as Caffeine, has definite advantages for content marketers and SEO campaign managers.

And in many cases, the results can be seen immediately.

For instance, earlier this week we published an article discussing components of rapid conversion landing pages for SEO campaign management. Quickly after the article published, our homepage with that article on it had the first rank in Google for the term SEO campaign management. Read more…


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