Catch up on the Mequoda Daily’s blog posts for this past week…
Discover how the online publishing environment is changing and how you can conquer that change. The Mequoda Summit Boston 2010 will include keynotes, panel sessions and workshops to better help you understand how you can thrive and prosper in this always evolving world. Register now to prepare for tomorrow.
June 28th, 2010
An introduction to online PR
It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find other like-minded individuals and information on topics they love. This is basically my approach to modern online PR.
My thought process has always incorporated the desire to spread the good word on interesting and beneficial things. Often times, I find that those products, services, or informational pieces don’t find the audience they deserve due to over-saturation. Let’s face it, there is a lot of clutter, and much of it isn’t nearly as positive as products that are hard to find. This is especially true within the online environment. Read more…
THE ROAD TAKEN – An inside look at a SIPA member, the choices he or she has made on the road to success, and the challenges ahead
In honor of Canada Day on Thursday, July 1, we present…
Michael McLarney, Managing Director, NRHA Canada, Editor & President, Hardlines Inc.
SIPA: What was your first job out of college and how did you get into this business?
McLARNEY: I actually took several years to finish university, during which time I hitchhiked throughout North America and worked as everything from a cook to a school bus driver. After university, I got my first job as a junior editorial assistant at Maclean-Hunter, then the largest publishing house in Canada. I started out working for a trade magazine for the hardware/home improvement industry and ended up as its editor a few years later. Read more…
There will be 4 cutting-edge industry keynote speakers presenting at the Mequoda Summit Boston 2010. Will you be there to gain the wisdom they have to share?
June 29th, 2010
Why you should load up your online copywriting with benefits and “reasons why” that give your customers the “rational armament” to defend their purchase decisions.
Any copywriting instructor will tell you that it’s vital to write about a product’s benefits.
“The more you tell, the more you sell,” they say. Benefits, benefits, benefits. That’s the primary thrust of your sales pitch. Features that describe your product are nice to know, but benefits to the customer are what close the sale.
At least, that’s been the conventional wisdom since the birth of advertising and direct response marketing. And now, finally, in the 21st century, we’re beginning to understand why benefits are so important. Read more…
A New Survey on Public Relations Provides Some Up-to-Date Answers
In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication designed to influence significant publics.” Almost 50 years later, the definition hasn’t changed all that much, but how we go about those “persuasive communications” certainly has.
In a new study released yesterday by PRSourceCode, titled “2010 Top Tech Publications, The Evolution of Tech PR,” the state of public relations in the online world was summarized by questions like “How do you measure your social media impact?” and “How do you work to engage different media?” Read more…
The agenda and brochure for our Mequoda Summit Boston 2010 have been released. Discover how the online publishing environment is changing and how you can conquer that change. The final Mequoda Summit of 2010 will include keynotes, panel sessions and workshops to better help you understand how you can thrive and prosper in this always evolving world.
June 30th, 2010
Increase links and promote your content throughout your website and search engines
Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases are picked up by search engine features like Google News and Yahoo! News.
The press release factor can play a huge part in gaining incoming links and reaching the correct audience for your news. The more quality links you receive, the better reputation your content will have. The more audience members exposed to your content will likely mean more traffic and more conversions. Our free SEO Copywriting Handbook discusses additional ways of receiving more traffic to your landing pages. Read more…
Interactive arts and crafts meets a digital format at Interweave
Interweave, the world’s leading online and offline resource for artists and crafters announced its new digital content product this week.
With digital content products looking like the future of the online publishing industry, Interweave is planning several eMagsTM to debut in 2010. Read more…
July 1st, 2010
What does this mean for online publishers?
Shopatron, a provider of global eCommerce solutions for consumer goods manufacturers, announced recently that sales conversion rates for the Apple iPad are much higher than rates for other mobile devices.
According to the company, these findings are based on an analysis of conversion rates from dozens of branded stores on the Shopatron platform. With over 800 branded stores throughout 35 industries, the company was able to look at their findings quite easily. Read more…
Week in Review Columns Can Prove Effective for Both You and the Reader
The idea of a Week in Review is certainly not original, but it can be very effective.
“Numerous publishers, including our BusinessManagementDaily.com, are having success with a Week in Review e-letter,” wrote Phil Ash, publisher, Capitol Information Group, on a recent SIPA online forum.”The format is typically five headlines and teasers representing the single topic stories that ran Monday through Friday. In our case, the WIR goes out on Friday and covers the Monday through Thursday stories while also running a Friday ’story’ that’s really a link to a sales letter landing page.” Read more…
Want to know the latest ways of using content successfully? Discover how to thrive and prosper financially in the world of online publishing and marketing at our Mequoda Summit and Internet Marketing Conference, September 15th-17th, 2010.
July 2nd, 2010
Learn Steve Forbes’ approach to online publishing
Forbes.com hit the online community in the mid-90s and took the industry by storm. At that time, the power of the Internet wasn’t fully realized by most, but Steve Forbes already had great interest in it.
With a strategy in mind, Forbes began to show online publishers what’s possible through the depth of the Internet. Now, almost 15 years later, Forbes.com is still one of the most successful online publications, reaching tens of millions of users each month. Read more…