Week In Review: May 10th, 2010 – May 14th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…


Our Content Marketing 2010 Seminars will begin soon, as June is only a few weeks away. Seats for the seminars are filling up fast. Register now for the Content Marketing 2010 Seminar near you to be guaranteed a seat.


May 10th, 2010

Are You on the Right Page with SEO?

SEO copywriting advice on positioning your content

SEO copywriting is a harder process than meets the eye. The SEO copywriter has to produce creative content and then insert keywords into that content.

The focus has to then shift towards the technological side of things. Meta tags, meta data and meta descriptions should be keyworded as well. This information will help provide a concise description of your page while the snippet is seen in search engine results pages. Read more…

May 11th, 2010

Five Mind Traps that Can Doom Online Copywriters (and How to Liberate Yourself)

When you embrace keyword research and master SEO copywriting, you can transform yourself from search engine “victim” to Google “partner.”

Every new medium is rich with opportunity and fraught with danger.

From the beginning, the commercial Internet has been an unparalleled “Information Highway” for helping users make smarter, healthier and generally better-informed decisions about products and services.

At the same time, the Internet has been a conduit of myths, urban legends, and intentionally deceptive information. Read more…


Knowing how to manage online metrics will help you decide on the direction of your business. How to successfully report on these metrics is one of the seven components of the content marketing strategy that will be taught during our Content Marketing 2010 Seminars. June is only a few weeks away and seats for the seminars are going fast. Register now for the Content Marketing 2010 Seminar near you to assure yourself a seat.


May 12th, 2010

Reporting Strategy for Content Marketing

Managing online metrics by exception

An editor behind a Mequoda System has both downstream and upstream metrics. Downstream metrics are ones that the editor has the ability to impact by doing more intensive work. Upstream metrics are ones that the editor cannot directly impact.

When looking at the big picture, the most important metric in any content marketing system is total revenue. It’s the metric that has the overall say on how the business is doing. Read more…

May 13th, 2010

Everyone is a Critic While Blogging at we8there

Stanley Roberts runs possibly the oldest blog on the internet

Stanley Roberts is the founder of we8there.com, which offers restaurant, hotel and bed & breakfast reviews to an international market. we8there.com is dedicated to real people (never paid) and real reviews written by everyday patrons. Each month there is also a featured chef profile including a favorite recipe.

Roberts started as a journalist in TV news more than 20 years ago, working in Los Angeles and San Francisco. He is a multi-award winning broadcast news photojournalist who has received several Emmy Nominations. His love of food was so strong he had to create a website about his favorite subject. He founded we8there.com in 1998 and has been blogging ever since. Read more…


The content marketing strategy will change the face of marketing for our industry. If you want the current methods and the tactical skills behind content marketing, then join Don and Kim for our Content Marketing 2010 Seminars. Sign up before the opportunity passes you by.


May 14th, 2010

Free Mequoda Podcast: Carl Kravetz of Vida y Salud Discusses Online Partnerships

Learn how this publisher has become successful with online partnerships

Download our free Digital Media Podcast with Carl Kravetz of Vida y Salud now

I can’t think of a better publisher to have discuss his process on building online partnerships than Carl Kravetz of Vida y Salud. Along with Dra. Aliza Lifshitz, his wife and business partner, the two have created the Internet’s most successful Spanish-language health website. It is so successful that they received their 1,000,000th unique visitor less than 10 months after the website’s launch.

This digital media podcast was created from the session at the Mequoda Summit in Napa Valley that discussed building online partnerships. The information found in this podcast shows how successful a niche media publisher can be if the business plan behind it is strong from the start. Read more…


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