Week in Review: November 12th, 2012 – November 16th, 2012

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What is a Premium Content Subscription?

What are the attributes of a blockbuster subscription website?

Every now and then, I’m asked to facilitate the creation of a new subscription website. While a subscription website is the thing we’ll build, a premium content subscription is the thing we’ll sell, or perhaps even more importantly, what the customer will buy.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually. Read more…


We’re all Website Copywriters … Aren’t We?

Good website copywriting doesn’t grow on trees*

I spent years perfecting the art of making my words reader-friendly, clear and informative.

Then I had children, who went to high school and college, where they were forbidden to write words that are reader-friendly, clear and informative. Read more…


Writing Breakthrough Sales Letters

Online copywriting that boosts open, clickthrough and conversion rates.

All the analytics in the world, the most scrupulous financial planning, the knockout website, won’t sell your products unless you’re promoting them and driving traffic to your site. And that means words. Effective email marketing is often the forgotten element in a solid marketing system. How does great online copywriting happen? What are the key elements of a great sales letter? How much copy is enough?

In this 90-minute webinar, we’ll take you step by step through the SEO copywriting of a killer landing page sales letter, plus a related outbound email, using the Mequoda preferred technique of emotional copywriting. Read more…


Two Types of Website Design Tools that Tell You what Users Click

The website design process hasn’t really changed in the last 10 years. You come up with a wireframe, a designer mocks it up, a developer makes a test site and after weeks of going through each agonizing detail you deploy your new design. It’s a fairly static process; however, there’s an endless supply of questions about colors, calls to action, fonts, copy, images and everything under the sun.

The first thing to know is that your initial iteration is unlikely to ever be the best one. As publishers, you’re probably on version five, 10 or even 20, depending how long you’ve been around. We spend a lot of time hiring beta testers to sit in front of computers with eye-tracking devices to test our clients’ websites. It tells us more about how easy the site is to navigate, find what they’re looking for, and how effective our calls to actions are. At this point, we’ve discovered a pretty standard set of elements that do work, and ones that just don’t. Read more…


Discover your Keyword Competition with these Four Tools

We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the last Penguin update and it’s more important than ever to check your rankings and try to capitalize on those niche keywords.

So how can you find out who’s competing with you? Think of this article as the research guide for the friendly game of keyword competition. May your best articles out rank! Read more…


If you have only a nominal understanding of digital publishing, or none at all, you must attend the Internet Marketing Intensive.



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