Week in Review: September 13th, 2010 – September 17th, 2010

Discover & master the seven step Internet marketing system that thousands of content marketers, producers & publishers are using to make millions online with our Content Marketing 2010 Seminars.

September 13th, 2010

A Suggested Process for Choosing Software Vendors

Helpful hints on choosing software vendors


Top 10 Free Press Release Sites

It’s time for our annual press release website update


How “Early To Rise” Got My Attention with a Video Landing Page

A shocking subject line and email led to a simple, yet effective video landing page


Carl Kravetz of Vida y Salud Discusses Health Care for Latinos

An informative video from the White House; see the video at the link below


SIPA Member Profile: Coburn Stays Cool and Connected

Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School

New locations for the Content Marketing 2010 Seminars include Denver and San Francisco, with a date in Boston to be announced. Register now for the Content Marketing 2010 Seminar near you.

September 14th, 2010

The Importance of Phasing Projects for Content Management Systems

How to stay on track and on time with systems projects


Does Your Internet Business Model Include Digital Events?

Digital events are quickly becoming a highly profitable Internet Business Model


Why Everyone Wants to Be a Publisher on the iPad

New media trend reports were wrong – people like flipping pages!


Successful Social Media Campaigns

Mashable listed 5 winners; what do you think makes a successful social media campaign?


Subscription Websites a Model for Profits

Your pass to building profitable subscription websites

The online environment has changed. Learn how to thrive and prosper in the current digital age with a focused content marketing strategy. Discover the seven steps of a successful content marketing strategy at our Content Marketing 2010 Seminars.

September 15th, 2010

Artistic Examples of Content Marketing

How artistic content producers and publishers can be using content marketing


Offer a Variety of Email Newsletters

Multiple email newsletters can improve retention rates


The One Mistake Publishers Make with Video Landing Pages

The newest landing page template – video landing pages


Some Valuable Twitter Tips

Using social media to connect and build buzz around your brand


Videos Amp Up SIPA Member Websites

Videos make presence felt on SIPA member sites

In an effort to train publishers, editors and marketers in the most current, up-to-date best practices, we’re hitting the road again with a multi-city Content Marketing 2010 Seminar tour. Join us at a Content Marketing 2010 Seminar to learn how to develop a larger audience online.

September 16th, 2010

How to Write and SEO Digital Book or Report Titles

Guidelines and examples of blockbuster SEO copywriting for digital books and reports


Content Marketing Strategy – Same Goal, Different Route

Content Marketing: you’ve got questions, we’ve got answers


Why You Should Test Long vs. Short Copy

Landing page guidelines for writing and testing long copy salesletters


What Online Publishers Need to Do Now

Some insight from Don Nicholas at the Mequoda Summit Boston 2010


Our Top Speakers, Your Bottom Line

Improving your website, renewals and social (media) skills

The following strategies will be discussed during our Content Marketing 2010 Seminars: Editorial, Revenue, Audience, Website, Email, People and Reporting Strategies. If these topics interest you, register for a Content Marketing 2010 Seminar now.

September 17th, 2010

Last Chance to Learn Which Content Management System is Right for You

Three technology professionals are ready to inform you about options


Which Type of Advertising Compliments Your Internet Marketing Strategy?

Pros and cons of free and paid advertising


How Free Products Can Make You Money

Online publishing means that you give things away and it won’t cost you or your visitors an extra dime


Free Reports on Content Marketing, SEO, Building Email Marketing Lists and Much More

Five free reports sharing valuable information, inspired by the Mequoda Summit


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