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Mequoda Subscription Marketing & Publishing Intensive 2018

Subscription Marketing & Publishing Intensive
May 17-18 | Boston, MA

Make more money with your publishing business now. Guaranteed.

Dear Subscription Marketer,

A universal fear for any business that generates subscription revenue is losing subscribers or members, and rightly so. When a decrease in subscribers leads to an overall decline in revenue, publishers face uncertainty about the staying power of their product, or worse: the future of their business.

But what if we told you that you don’t need to be crippled by a fear of decrease? What if we said there is a method that can substantially increase your growth, and that you can learn this method in just two days? 

Join us May 17-18 in Boston and discover how to make the Internet your biggest source of new subscriptions and memberships. Learn how hundreds of niche publishers are using business processes and tools that have allowed them to make the Internet their number one source for new magazine, newsletter and membership sales.

Let’s face it. Subscription marketing is a complex business process that requires many specialized skills and a disciplined framework. The content horsepower, offer testing and audience development requirements make this a challenge for independent publishers to execute. 

Welcome to Mequoda Six Sigma Subscription Marketing

Through test data we’ve seen firsthand the impact that running a well optimized six sigma subscription marketing program can have on maximizing orders and revenues. One publisher who implemented just a few of our techniques and processes saw their online subscription revenues increase by 130% in just 90 days! 

The Mequoda Subscription Marketing & Publishing Intensive will deliver dozens of strategies that can each grow your subscription and membership revenue by 20% or more.

In fact, we guarantee you will find at least three to five strategies in our two-day program that you can deploy to grow your subscription revenues by 20% each – or you get your money back.

I can’t make it any simpler than that. In two days at the Subscription Marketing & Publishing Intensive you’ll learn how to execute proven marketing strategies that will build your audience and drive new subscription revenues, and it’s all guaranteed.

No fads, just specific, tested, proven techniques to increase subscription and membership revenue.

This is not the event to attend if you want to learn the latest, hottest, coolest-sounding ideas. Instead, this is the event to attend if you want to learn proven strategies with reams of data behind them. Every single strategy you’ll learn at this event can increase your revenues by at least 20%.

Indeed, many publishers who have attended our training programs have deployed many of the strategies we’ll outline for you, resulting in revenue growth that has literally turned their business around.

Dozens of publishers who employ our techniques have doubled or even tripled their subscription revenue in five years or less. And the impact on profitability can be even more astonishing given the high margins of many of these digital marketing programs.

There are niche publishers, just like you, who have already implemented these strategies. They’re generating more subscription revenue than you, and may even be your competitors. If you’d like to learn these techniques yourself, and discover the results that others have already enjoyed, you must attend the Subscription Marketing & Publishing Intensive in 2018.

Again, there are no gimmicks and no fads for you to chase here. The Intensive delivers only specific, tested strategies that you and your company can execute to see a dramatic increase in revenues in 2018 and beyond. And if the hot new ideas filling your inbox can’t promise that, why bother?

The Subscription Marketing & Publishing Intensive strategies you will learn and leverage

Each session of the Subscription Marketing & Publishing Intensive is suitable for use with either B2C or B2B audiences, and delivers multiple tested, proven techniques for improving your subscription revenues. Choose one or choose them all – but remember, each one will dramatically increase your revenue, by at least 20%.

No matter who your audience is, you’ll find dozens of different strategies that will dramatically energize your revenue generation efforts.

Subscription Marketing & Publishing Intensive, Day 1

The Big 3 Subscription Marketing Business Models

The Internet has made it cheap, easy and efficient to launch new streams of subscription revenue. Our team will show you how publishers are generating revenue by repurposing their content into magazine, membership and newsletter subscription websites. You’ll discover how the web can breathe new life into legacy products by adding membership components and opening new marketing channels. You’ll take a behind-the-scenes look at magazine brands from Consumer Reports to The American Ceramic Society and The Dark Intelligence Group to understand how others have pioneered – and profited from – the best practices in subscription marketing and publishing.

“We’ve used Mequoda’s strategies and techniques to sell thousands of books, videos, and subscriptions.”

– Charlie Spahr, Executive Director, The American Ceramic Society

Proven Ways to Build your Internet Audience, Revenue and Profits

The Internet has turned upside down the ways in which we take premium information products to market. Gone are the days of direct mail as the dominant source of new subscriber revenue. In this session, you’ll learn how to use content marketing, search engine optimization, social media and content syndication to build an audience that is five or even 10 times the size of your largest paid subscription audience.

You’ll also discover how a simple Internet portal is the key to online audience development, and the myriad ways in which it can be leveraged to build a large and loyal audience. Our team will take you through an exhaustive checklist of Internet proven, profitable marketing opportunities from America’s Test Kitchen and Golf Vacation Insider to Indian Country Media Network and Vida Y Salud.

“With more than 3.2 million monthly unique visitors, Mother Earth News has
increased its revenues 39X over the past 10 years, using these strategies.” 

– Bill Uhler, Publisher, Ogden Publications

Breakthrough Techniques for Generating more Subscription Revenue

It all starts with understanding how to use a Six Sigma framework to plan, execute and analyze an ongoing series of weekly marketing campaigns that will uncover the most profitable way to market your subscriptions. Discover how magazines, books, courses and even events can be leveraged into subscription products that generate continuity revenue – revenue you’ve been leaving on the table until now.

Digging into the details you’ll learn how to construct complex offers using price, term and incentives that will keep your revenue growing. Understand the research and economic behavior that makes contrast pricing your most powerful secret weapon for increasing revenue per subscriber by 100% and more. Do all this with case studies from publishers who are both large and small, including Countryside, Yankee, The New Yorker and Mother Earth News.

“We’ve used these techniques to boost sales of our higher-priced products, and
dramatically increase our multiplatform subscription revenues.”

- Susan Laden, Publisher, Biblical Archaeology Society

Making Google Your Biggest Audience Development Partner

We see SEO (great content + great keywords) as a primary driver of website traffic for successful publishers. These publishers are building a steady stream of dependable organic traffic by writing great editorial content and repurposing legacy content for the web in the form of keyword-optimized website portal posts. They get more than half of their website traffic from search by pursuing an intelligent and systematic campaign of highly re-purposed search-friendly content, and the process is called Blockbuster Content Management.

In this session you’ll learn about an organization whose adoption of the Mequoda Blockbuster SEO Scorecard increased their Google Visibility Index by 34% in six months. You’ll be trained on best-practice blockbuster management so that your organization can achieve similar results.

“This helped us understand the business of SEO, which is sort of like Sanskrit if you’re a legacy publisher trying to get into the Internet in a serious way.”

– William Vogt, Editorial Director, Farm Progress

“Networking At the Top” Top Advice and Top Instructors, All on the Top Floor

At the end of the Subscription Marketing & Publishing Intensive Day 1, you and your colleagues will spend 90 minutes networking with our consulting team, high above the city of Boston at the University of Massachusetts Club, to discuss your individual situation, opportunities and needs. This networking event alone is worth well more than what you’ll pay to attend the Subscription Marketing & Publishing Intensive – and is unlike any other networking you’ve done before at those large, impersonal conferences.

Subscription Marketing & Publishing Intensive, Day 2:

Marketing Techniques and Tests for Saving Time and Increasing Revenue

Internet technologies can empower you and your team to do twice the work in half the time. In this session, we’ll dive into more than a dozen cases that demonstrate how niche media publishers use specific Internet technologies to automate and leverage their time and expertise.

You’ll explore best practices for managing blockbuster posts, social media distribution and content syndication to drive audience profits. You’ll understand how to integrate your web, email and fulfillment systems to allow your business to make money while you sleep.

Our team will share hands-on best practices being used today by Harvard University, Investing News Network, University Health News, and TSI Wealth Network. Our consulting team will share our proprietary technology checklist for building and maintaining effective multiplatform publishing and marketing systems.

“We’ve used the strategies taught here to develop entirely new streams of revenue.” 

Robert Michel, Founder, The Dark Intelligence Group

The Four Key Metrics that Drive Audience and Revenue Growth

After years of exploration and research, our consulting team has documented the four key metrics you can use to measure success and forecast future performance. Using data from more than 300 niche media brands, you’ll learn how these simple measurements can be used to guide your organization’s resource allocation. First we’ll show you a step-by-step method for estimating the size of your market and your market share using data from Google. Next we’ll show you how to convert casual website visitors into loyal email subscribers and the benchmarks that drive audience size, revenue and profits.

Then you’ll learn a global way to measure audience engagement, retention and loyalty and the benchmarks you can use to understand your success now and in the future. Next you’ll see an incredibly simple calculation that predicts the efficiency of your organization and your ability to scale revenue and profitability. And finally, we’ll show you how to put them all together in a state-of-the-art proxy metric model that you can use to monitor and predict the health of your business.

“We’ve used these principles, analytics and advice to more than
double our revenues over the past three years.”

– Stuart Hochwert, Founder and CEO, Prime Publishing