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Agenda

The Subscription Marketing & Publishing Intensive 2018

Day One

8:00 AM Registration and Networking Breakfast
9:00 AM The Big 3 Subscription Marketing Business Models
10:30 AM Morning Break
11:00 AM Proven Ways to Build your Internet Audience, Revenue and Profits
12:30 PM Luncheon
1:30 PM Breakthrough Techniques for Generating More Subscription Revenue
3:00 PM Afternoon Break
3:30 PM Making Google Your Biggest Audience Development Partner
5:00 PM “Networking At the Top” Top Advice and Top Instructors, All on the Top Floor

Day Two

8:00 AM Networking Breakfast
9:00 AM Marketing Techniques and Tests for Saving Time and Increasing Revenue
10:30 AM Morning Break
11:00 AM The Four Key Metrics that Drive Audience and Revenue Growth
12:30 PM Conference Close

 

9:00 AM – 10:30 AM | The Big 3 Subscription Marketing Business Models

The Internet has made it cheap, easy and efficient to launch new streams of subscription revenue. Our team will show you how publishers are generating revenue by repurposing their content into magazine, membership and newsletter subscription websites. You’ll discover how the web can breathe new life into legacy products by adding membership components and opening new marketing channels. You’ll take a behind-the-scenes look at magazine brands from Consumer Reports to The American Ceramic Society and The Dark Intelligence Group to understand how others have pioneered – and profited from – the best practices in subscription marketing and publishing.

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11:00 AM – 12:30 PM  | Proven Ways to Build your Internet Audience, Revenue and Profits

The Internet has turned upside down the ways in which we take premium information products to market. Gone are the days of direct mail as the dominant source of new subscriber revenue. In this session, you’ll learn how to use content marketing, search engine optimization, social media and content syndication to build an audience that is five or even 10 times the size of your largest paid subscription audience.

You’ll also discover how a simple Internet portal is the key to online audience development, and the myriad ways in which it can be leveraged to build a large and loyal audience. Our team will take you through an exhaustive checklist of Internet proven, profitable marketing opportunities from America’s Test Kitchen and Golf Vacation Insider to Indian Country Media Network and Vida Y Salud.

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1:30 PM – 3:00 PM | Breakthrough Techniques for Generating More Subscription Revenue

It all starts with understanding how to use a Six Sigma framework to plan, execute and analyze an ongoing series of weekly marketing campaigns that will uncover the most profitable way to market your subscriptions. Discover how magazines, books, courses and even events can be leveraged into subscription products that generate continuity revenue – revenue you’ve been leaving on the table until now.

Digging into the details you’ll learn how to construct complex offers using price, term and incentives that will keep your revenue growing. Understand the research and economic behavior that makes contrast pricing your most powerful secret weapon for increasing revenue per subscriber by 100% and more. Do all this with case studies from publishers who are both large and small, including Countryside, Yankee, The New Yorker and Mother Earth News.

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3:30 PM – 5:00 PM | Making Google Your Biggest Audience Development Partner

We see SEO (great content + great keywords) as a primary driver of website traffic for successful publishers. These publishers are building a steady stream of dependable organic traffic by writing great editorial content and repurposing legacy content for the web in the form of keyword-optimized website portal posts. They get more than half of their website traffic from search by pursuing an intelligent and systematic campaign of highly re-purposed search-friendly content, and the process is called Blockbuster Content Management.

In this session you’ll learn about an organization whose adoption of the Mequoda Blockbuster SEO Scorecard increased their Google Visibility Index by 34% in six months. You’ll be trained on best-practice blockbuster management so that your organization can achieve similar results.

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5:00 PM | “Networking At the Top” Top Advice and Top Instructors, All on the Top Floor

At the end of Day 1, you and your colleagues will spend 90 minutes networking with our consulting team, high above the city of Boston at the University of Massachusetts Club, to discuss your individual situation, opportunities and needs. This networking event alone is worth well more than what you’ll pay to attend and is unlike any other networking you’ve done before at those large, impersonal conferences.

Day Two

9:00 AM – 10:30 AM | Marketing Techniques and Tests for Saving Time and Increasing Revenue 

Internet technologies can empower you and your team to do twice the work in half the time. In this session, we’ll dive into more than a dozen cases that demonstrate how niche media publishers use specific Internet technologies to automate and leverage their time and expertise.

You’ll explore best practices for managing blockbuster posts, social media distribution and content syndication to drive audience profits. You’ll understand how to integrate your web, email and fulfillment systems to allow your business to make money while you sleep.

Our team will share hands-on best practices being used today by Harvard University, Investing News Network, University Health News, and TSI Wealth Network. Our consulting team will share our proprietary technology checklist for building and maintaining effective multiplatform publishing and marketing systems.

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11:00 AM – 12:30 PM | The Four Key Metrics that Drive Audience and Revenue Growth

After years of exploration and research, our consulting team has documented the four key metrics you can use to measure success and forecast future performance. Using data from more than 300 niche media brands, you’ll learn how these simple measurements can be used to guide your organization’s resource allocation. First we’ll show you a step-by-step method for estimating the size of your market and your market share using data from Google. Next we’ll show you how to convert casual website visitors into loyal email subscribers and the benchmarks that drive audience size, revenue and profits.

Then you’ll learn a global way to measure audience engagement, retention and loyalty and the benchmarks you can use to understand your success now and in the future. Next you’ll see an incredibly simple calculation that predicts the efficiency of your organization and your ability to scale revenue and profitability. And finally, we’ll show you how to put them all together in a state-of-the-art proxy metric model that you can use to monitor and predict the health of your business.