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Tag: ad engagement

Website Redesign for Faster Sites, Better Advertising, & Bigger Audiences

A website redesign can lead to big increases in traffic and revenue if it’s done correctly. If not, it can lead publishers astray. Fortunately there is enough information around for on website redesign recommendations that savvy publishers can make smart decisions.

Measuring Ad Engagement: Mobile, Native, and Events

Despite the proliferation of platforms, channels, and technology, ad engagement hasn’t exactly gotten easier for publishers and brands. Whether it’s the ad blocking craze that seems to be taking over the Web or cross-device targeting concerns, viewability issues or unreliable metrics, connecting consumers with meaningful ad experiences that can sustain digital magazines and satisfy marketers is becoming more complex even as access levels are as high as they’ve ever been.

But we’ve got some good news from you, via Digiday.

Online Publishing Companies Responding to Latest Trends

Finding an edge is always at the forefront of online publishing companies’ efforts. Today, we look at how Time Inc. is taking its operations to the next level, how digital magazines are dealing with the limitations of the once enchanting infinite scroll, and how Jeff Bezos has brought a little Amazon strategy with him to The Washington Post.

Mobile Display Ads Outlook from eMarketer

In a recently released report, eMarketer surveyed digital marketers and advertisers to determine the state of mobile display advertising. Despite the expectation that mobile ad spending will increase by as much as 82.3%, there are still gaps in effectiveness and best practices. Here’s what industry insiders had to say.

Ads on Tablets More Effective Than Ads on eReaders

A study on consumer response to ads on both tablets and eReaders shows that tablet ads attract more attention

Which device do you think would engagement and attract consumers more with advertisements, tablets or eReaders?

New findings from GfK MRI Starch Advertising Research show that tablets are more successful with their advertising efforts than tablets.

7 Metrics Worth Monitoring

Discover what are believed to be the most important metrics for measuring the performance of your online business

In the digital landscape, Internet marketers have the opportunity to measure many activities.

What metrics are truly worth monitoring though? This is a worthy question to ponder, especially since there is only so much time in a workday…you want to be monitoring the best metrics to properly deduce how well your site is performing, while efficiently managing your time.

Audio Content Creates Engagement

A look at creating a better user experience with audio

Are you seeking ways to build more engagement with your audience? Do you want to offer content enhanced by digital components?

Digital audio is starting to get more attention as mobile devices and tablets gain popularity.