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Tag: ad optimization

Publishers Using Technology for Audience Development Growth

Audience development growing with faster ads, custom software and more social media usage
Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results in audience growth, and today we’re sharing some of the latest findings from the industry.

We begin with Meredith and the audience growth they’ve found ad

Can TV Be a Digital Publishing Solution?

There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as one digital publishing solution, of course, which, now that you mention it …). In 2015, publishers shouldn’t close the door on any new platform, technology, or strategy without some degree of due diligence and even experimentation. Talking New Media recently took on TV as yet another digital publishing solution worth studying. Let’s see what one of our favorite analysts, D.B. Hebbard has to say about it.