If there's one thing all digital magazine executives can agree on, it's that there are never enough publisher revenue opportunities.
Settling on just one is out of the question, and even
It was only a matter of time until mobile spending overtook desktop, but that moment is rapidly upon us; plus, personalization, video, and more
Mobile spending is a rolling freight train
Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers?
Yesterday, we relayed MediaPost's news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email
Mastering mobile email marketing might sound like it's low on the list of priorities for digital magazines, but, in reality, it's rapidly emerging as one of the most pressing skills
A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you've been reading this blog long enough, you're quite familiar with the Mequoda Method
The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review
Advertising your business on social media, particularly one like LinkedIn, is a tricky
Our Mequoda Best Practices list continues to evolve. Last year certainly proved that standards – and even what is technologically possible – can change almost overnight.
Here’s a look at our
Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.
The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two
Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers
The magazine industry used to be a tank of big fish in big pools. Only the
The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as
We're not digital-and-damn-the-torpedoes here at Mequoda, believe it or not. While digital magazines are our focus, we believe there's room for print in multi-platform publishing; while Mequoda Members approach us
Content marketing is more than advertorials, but they're certainly a big part.
When you think of content marketing, you probably think of blogging. Blogging is certainly a big part of content
Designing a good website isn't easy.
Many interconnecting elements have to be correctly executed to achieve profitability. Even when your website is created, how can you know if it wouldn't benefit
How do you define video publishing sites? Must digital magazines host their own video? Can they distribute via social media? Are platforms like YouTube and Vimeo fair game? We say
As MediaShift puts it, "what advertisers want from B2B media is solid leads on potential customers for their products and services."
Not so long ago, web and digital magazines were considered
Worldwide publishing represents a daunting proposition for digital magazines: Audience development and digital advertising is tough enough domestically, and it's called the World Wide Web for a reason, so why
App-less in Seattle: the next frontier of multi-platform mobile development doesn't involve apps
Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George W. Bush and
Monitoring mobile advertising trends is a must for publishers aiming to monetize a platform that promises riches but has thus far eluded a precise formula for success. Digital magazines face
Monetizing social media by converting side-door traffic into subscribers is one of the most important challenges publishers currently face. Convincing curious visitors to sign on as customers via quality content
Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You
More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love
Given that we’ve already revised our thinking since I started regularly reviewing digital magazines back in March, I concede that anything we name as a Best Practice in digital magazines
Readable text, scrollable text, links to websites, embedded video, back issue archive, vertical swipe, copy and paste capability, content bookmarking, relevant advertising, general advertising, and companion print magazine. Which functions
Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly.
July 21, 2015 – BOSTON — Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print
Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were
“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers who can do this become masters at building communities that draw
We've covered the question "What is native advertising?" several times, stressing that it's not a new component of publishing revenue, but rather a fresh take on advertorial for the digital
If it seems like everybody has a digital magazine, that's because they do. If you're a publisher and reading this, then I'm guessing you're not quite "everyone" yet, but you're
If you're an ad publisher and rely solely on that revenue for your company's future, blocking software is a disturbing development indeed. While it's not yet at crisis levels, it's
Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet
A few months back, we wondered whether Google digital advertising is unstoppable. Now, the question becomes whether the Google publishing juggernaut is poised to ultimately make the company even more
If you've solved cross-device advertising, you probably don't need to be visiting the Mequoda website for free advice. If you're still experimenting and developing solutions, join the club: Even the
Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of
There's a lot to learn in Google Analytics, but unless you're a business analyst or marketing manager, you probably don't need to know all of them.
However, one set of metrics
Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.
Our brand new Digital Magazine Publishing handbook, however,
Legacy magazine publishing companies like Time Inc. digital are trying to get smaller, while smaller publishers like Lonely Planet and Vox are trying to get bigger. Let's take a look
All roads lead to viewability. This is not digital advertising news for anyone paying attention. Without it – or without a plan to establish it – publishers could be in
The answers are not always obvious, even to a seasoned print or digital publisher. Starting a new website is very different from running an existing property. Over the past 10
Video ad viewability continues to be a crucial part of multiplatform publishers' plans, particularly if you're working under an advertising-reliant revenue model, of course. But even if you're not, solid
With these new-age advertorial examples, you'll re-think your native advertising game
Sixty seven percent of Americans think advertorials, also known as custom content, or native advertising content -- add value to
When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix
Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles
Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost's Media Daily News, make note of
Predicting the publishing future is no mean feat: Most magazines are too busy pivoting in and out of trends to get ahead of the game. But it's our job to
Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready?
