GQ is giving marketers the chance to have 57 "elite readers" promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort
Women's Wear Daily recently interviewed Time Inc. Executive VP and Chief Content Officer Norman Pearlstine about a wide range of digital magazine industry topics, including native advertising, technology's impact on
On the heels of its recent site redesign, The New Yorker has hired an advertising firm to promote it. Ad Week reports that SS+K will first build a campaign around
Ev Williams' Medium, the long-form publisher that launched as a platform, is making its move into monetization by partnering with BMW on a native advertising package.
Keith J. Kelly reports in a recent New York Post Media Ink column that two-thirds of online readers are looking for advertising that tells a story rather than pushing a
Forbes Media Chief Product Officer Lewis DVorkin quickly took to the website recently to address the magazine's digital future after its sale to Hong Kong-based Integrated Whale Media.
Magazines like Entertainment Weekly, Money, Food & Wine, and Real Simple will get a boost from parent Time Inc.'s new native ads unit. The eight-person team will handle sponsored content
In the wake of the Advertising Standards Authority's recent ruling against Outbrain that forces UK publishers to more clearly label their paid content, several have come up with new ways
American Media Inc. has tabbed agency Amobee to handle all of its mobile advertising. The partnership represents the largest publisher deal for Amobee, which succeeds Kargo as AMI's facilitator for
Hearst's Troy Young "explained how the new site is the product of a more nimble, easier to use, system. What readers will get is a sleeker site, which includes breaking
GfK's MRI Starch Advertising Research found that tablet ads get 52% recall, which is the same percentage print ads can expect. In addition, the most recalled ads come in at
Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from
Data released this month by Sharethrough shows that 29% of spending on mobile is for sponsored editorial content via native, in-feed ads, and engagement is up to 2.2%, eMarketer reports.
Almost 40% of business executives worldwide pay for digital news, and nearly half of them make their choices based on brand reputation, according to a study conducted by Quartz.
Publishers' sales teams are facing challenges when it comes to the tech side of programmatic advertising. In response, the Economist Group has joined The New York Times, The Washington Post,
Yahoo has launched its new digital magazine covering the film industry, appropriately titled Yahoo Movies, and has stepped up its native advertising and content marketing efforts, TheDrum.com reports.
Online ad spending was up 19% to 11.6 billion in the first quarter of 2014 based on data from the Interactive Advertising Bureau and PwC US, MediaPost reports.
A recent Folio: survey of attending publishers at its Growth Summit later this month shows that they believe digital revenue will quickly and significantly close the gap between it and
According to a recent study from MediaPost, 50% of publishers' ad deals account for 10% of their revenue. "Automated guaranteed" advertising can help close that productivity gap.
Digiday recently introduced us to some publishers who are tearing down that wall, as it were, in an effort to build better native advertising. Mental Floss, Dennis Interactive, and Say
In Ad Sales, you will sell online directory listings and advertising for a xxxxxxx circulation magazine and its digital and social channels/properties. A person in this position creatively defines marketing
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
With the dissemination of a 4,000-word document from Editorial Director Tom Wallace, Condé Nast is seeking to formalize and codify its native advertising policies, according to Ad Age.
Digiday posits that Ev Williams's Medium is blurring the line between publisher and platform, but the question remains: Either way you look at it, how's it going to make money?
Digital advertising spending is set to increase faster in the media and entertainment industries than in any others, according to eMarketer's "The US Media and Entertainment Industries 2014: Digital Ad
KBS+ venture capitalist Taylor Davidson discussed the programmatic advertising model with Digiday recently, offering five indicators that publishers and buyers are finally tapping its power.
Condé Nast Britain announced last week a new ad portal that will give buyers a free, simple, and efficient way to deliver files for publication, according to InPublishing.com.
In the weeks leading up to its Publishing Summit Europe, Digiday interviewed Audra Martin, vice president of advertising at The Economist Group in London, to learn more about the staunch
Conversant has released a report stating a resounding 59 percent of marketing and agency executives say that cross-device advertising is a priority for them in 2014, a percentage that fell
The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we've identified.
These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.
Livingly Media's home décor brand Lonny has seen its numbers rise and fall, and it's currently looking to find consistent success with a new mobile platform.
Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.
Our most popular multiplatform publishing articles covered the spectrum
Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise,
Digiday recently converted a report from Magna Global on the outlook for programmatic advertising into five helpful charts, and the results show a strong future for the U.S. innovation that
The Newspaper Association of America reports that circulation revenues are up 3.7% to $10.87 billion, which might surprise you.
But these aren't your father's circulation revenues we're talking about; rather, the
Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time,
In a recently released report, eMarketer surveyed digital marketers and advertisers to determine the state of mobile display advertising. Despite the expectation that mobile ad spending will increase by as
With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In
Now, more than ever, LinkedIn is living up to its name.
The networking mega-platform is launching an initiative to connect content with advertising, including partnerships with such publishers as Atlantic Media,
With 91% of American adults – more than 250 million people – owning a cell phone, and upward of a third of Internet users preferring theirs as a browsing device,