Since 2014, the MPA has been tracking magazine consumption with its Magazine Media 360° report, and we've been tracking those tracks. (After all, we issue our own annual study on
If you're not bundling these three drastically underused sponsorship package add-ons, then you're leaving money on the table
Multiplatform publishers are in a great position to sell sponsorship packages that combine
Our mission in life is to get more people to read magazines online, so this round of recent news is well received
Your goal and our goal? Make it irresistible for
Every publisher should develop an audience development program specifically for social that stretches throughout the year
Previously, the only purpose of building an audience was to sell print subscriptions. Now, publishers
Convince magazine advertisers to "invest" in your ads and native content, then show them the numbers.
If you're a new magazine, or even just new to digital magazines, you already know
To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how
September 1, 2016 – BOSTON — The 2016 Mequoda American Magazine Reader Study & Handbook, conducted in Q2 2016, one year after their 2015 study, polled 3,241 US adults with
We make it our business to help you publish successful magazines. How do we do it? Well, it's not a big secret, and we certainly don't keep it from our
If your audience development strategy doesn't incorporate search, you're not thinking of the long term
When you are a Mequoda publisher, the goal of audience development is to get people on
How to use anxiety in your sales letter landing page copywriting
Someone once reduced all human motivation to the simple pleasure/pain principle.
“You either want something you don’t have, or you have
Publishing digital magazines is not a "set it and forget it" enterprise, and monitoring the latest trends is a must
Our mission in life is to help you with publishing digital
By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience.
There are two new advertising revenue models in town – and you probably didn't even know they existed
Since magazine, newspaper, and newsletter publishers turned to the web, there have been
What is premium publishing? Premium publishing is what happens when media companies prioritize high-quality content – and then produce the infrastructure to support it. Premium publishing means monetization. Paywalls, subscriptions,
Don't leave money on the table by skipping over new multiplatform magazine revenue models
You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with
The calendar content business model can provide a useful, linkable resource that keeps visitors coming back
It's necessary to know the most ideal business model(s) for publishers, to be able to
Print and digital publishing ... diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of
Sponsored content should provide value for the reader at the same time as it creates a positive perception of the sponsor
There's 23 Stories (Conde Nast), Courageous (CNN), Catapult Creative Labs (Active
Mequoda Method for the win
This is a cautionary tale about online publishing strategies … a parable, if you will. It involves no actual Biblical references, and no real-life publishers were
The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more
Magazine advertising trends may not make for the most exciting material, but they're important to
Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the
There are two types of magazine ads that successful multiplatform publishers bundle into their multiplatform rate cards. Each item on the rate card has a value associated with it. Bought
The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more
We monitor magazine publishing news on your behalf because every day brings new big things in the
SimilarWeb data determines that organic SEO for publishers is a strong play
Organic SEO for publishers is a key component of the Mequoda Method, one that can even permeate social media
Checking in on the New York Times, Financial Times, and Bloomberg native agency efforts – and what it means for digital magazines
So maybe you're not quite ready to launch your
Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.
Having a startup magazine in the finance and health publishing niche used to be a slow crawl to success, but has Google changed that?
Publishers are seeing big increases and decreases
Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all
There are are premium publishers, and then there is premium publisher's content, and you don't have
Digital magazines can go in a million different directions with mobile app content to create apps people want, but it's no big secret that a shortcut to more downloads and
Repurposing publisher content is a best practice that all Mequoda Members do as a matter of course.
You should try it, too.
It provides great value, requires minimal albeit dedicated investment of
Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title
Digital ad metrics rise, fall, resurface. New ones are invented every
By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal
It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go
Quartz's take on email newsletter publishing makes it a pivotal part of operation; plus, events key resurgence for B2B magazines
Email newsletter publishing might seem like an antiquated part of multiplatform
As long as you’re selling to humans, you can’t go wrong with classic strategies. The more I read and write about the future of magazines and subscription marketing, the more
The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier
Write an online magazine editor job description like a product description for a Swiss Army knife
Can you remember life before the internet, when a personal computer was another name for
When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their
The successful user-driven startups of today are the ones who offer subscription-based services. As a magazine or newsletter publisher, you know a subscription-based business takes the revenue of one product
We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in
Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model
Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and
Setting up a subscription website could be a costly test if you don't think about these three things first
The answers are not always obvious, even to a seasoned print or
You don't need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad
When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing
Last year, TIME's print
Among publishing executives, is there anyone more admirable than Maria Rodale? Of course, we all have our favorites, but for us, Rodale's new media innovation, multiplatform strategy instincts, niche content
Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple's lead and Time Inc.'s vision
Digital magazine distribution, readership, ad views, and more are
While it might have blindsided some industry observers and rubbed some old-school publishers the wrong way, the recent news that the Associated Press is launching a native ads network shouldn't