If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate
The journey involves everything from creating a
The sacred elements of any best-practice online magazine business model
Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times." He was right on the
Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google's latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing
For a very long time PR was pretty straightforward, and for many publishers, highly automated. The guidelines for how to pitch a press release started with writing your press release,
Circulation reporting and auditing has been a meticulous science for more than a century. Then digital magazine publishing came along to shake it up for the first time in decades.
In
To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and
If you're starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven.
Will
For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but
What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad
Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media
Monitoring the latest media trends for online-only magazines and other publishers
These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing
Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts
Views, visits, traffic, clicks, opens, time spent with media ... charting response
Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling
Believe it or not, a big part of multiplatform strategy
Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time.
But, like any
Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good
The digital publishing market moves fast,
Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all
Online advertising trends – or should we say "trend" – are
Ad blocking. Digital publishers are doing their best to combat it – you might be one of them – but they're not necessarily in accordance with what the solution is.
The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what
To paraphrase Steve Miller, publisher technology keeps on slippin', slippin', slippin' into the future. Could be your content management system, your app, your digital advertising: There's little time to rest
It's no surprise that programmatic sales are on the rise – built on the same principles that make organic SEO such a successful part of digital magazine publishing, programmatic advertising
Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS
While there's a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try
Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still
Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become
Lots of news on the ad tech side of the industry, which really shouldn't come as news, given all of the advancements happening on what seems like a weekly basis
Publishers, especially in the B2B space, have always helped their audience by providing career development advice, and by promoting opportunities in need of qualified professionals. Often, publications will provide expert
Times, Adobe, others making online magazine content news
Online magazine content doesn't end with an article being posted online. Rather, that's where it begins.
There are innumerable ways of repurposing content, and
Digital media publishing is a challenge, but it's a worthy challenge, because it will make you money when it's done right.
Print media publishing is a challenge, too, and it still
Advertising for publishers is also well known as an adventure for publishers, or better yet, a "choose your own adventure" for publishers, rife with peril but also the possibility for
Three years ago, Nielsen published an article that predicted "multi-screen [advertising] campaigns will be very important in three years." Multi-screen advertising, which a more common term in television advertising,
Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to
Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social
One of our clients recently conducted a
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on
Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers' archives, Facebook Instant Articles, and more
There's a
What if you want to learn a little more about your magazine competition? You can't just go up to them and ask. I mean, maybe you'll bump into their marketing
If you came to this website for help on how to create a magazine online, congratulations: You couldn't have picked a better place. That's just one goal the Mequoda System
So you've launched your subscription website. You've determined the right price, and how you want to offer your subscription to customers, and you’re ready to think about ways to entice,
Have you ever received one of those birthday cards in the mail from one of your "funny" friends, where you open the envelope and glitter basically falls everywhere?
That's close to
Who are the companies and what are the trends making the latest media news relevant to digital publishers like you?
The latest media news this week includes news from the earliest
Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We've built our business on multiplatform publishing, which includes everything from a portal to
Understanding the new model for digital content publishing via niche and multiplatform principles
Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform
In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB's latest pronouncement on ad viewability, the efficacy of data monetization,
Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native
How to leverage multi-channel marketing both internally and also to sell out your advertising packages
The human race doesn't all live in one house, or all work at one business. We
Recent news from the Guardian, Economist, and DMS 2016 show the evolution of important digital publishing tools
Developing digital publishing tools and assembling a formidable tool box that can handle "everyday
What to look for in a classified ad system, from Haven Nexus, to yClas, Classipress and ClassifiedEngine
Classified ads have a long tradition of providing service to readers. For newspapers, classifieds were a major
Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they're still a key component of any media operation.
The
Checking in on the magazine strategy fueling digital publishers' latest efforts
There are core tenets to magazine strategy, but it's also mutable, malleable, and always evolving. We make it our business