Do you follow these website design guidelines for content webification?
By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean
A Mequoda Content Marketing System depends on building user relationships that begin with email capture.
In 2011, more than ever before in the history of publishing, the database is king.
Building user
[question]
What is a Negative Keyword?
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[answer]
A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword
The emergence of new entry points makes online marketing more complicated for publishers.
Our customers — the consumers of the information you and I publish — now have more options than
More than a simple “thank you” page
Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the post transaction process. These
[question]
Should it matter if the pages are unique or not?
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[answer]
Getting hung up on unique and page views is kind of a conflict. Unique users are individual people, no matter how
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
Creating additional user benefits for your print product by creating a new experience on the web
When you build a website for your print product, it's extremely important to make sure
How to increase website traffic for free!
We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for
Deciding What Price Makes the Most Cents
Pricing continues to be an interesting point of discussion in the specialized information industry. At the SIPA 2010 Conference, Knight Kiplinger, editor in chief
Audience development and editorial management strategy: talk about everyone else
When you write a daily blog, it can be a strenuous exercise to come up with original ideas day after day.
e-books Milestone Ignites Lively SIPA Forum Chat
An interesting discussion took place recently on the SIPA online marketing forum. (This is one of the top member benefits.) It began when someone
What can we learn from the Internet habits of baby boomers
Baby boomers,* as a group, are 78 million strong in the US alone. This group has tremendous buying power
Brand preference leads to repeat visits and increased website traffic
One aspect of the Mequoda Best Practices we analyze is brand preference. How does the website homepage design aid in
The Heat Isn’t the Only All-Star Team in Miami; Check Out These Speakers!
Reach out to bloggers, evaluate your renewal series, find the most successful direct marketing material and read it.
Build It Well and They Will Come, Says Amazon CEO Jeff Bezos
The Internet is a word-of-mouth accelerator. If you build a great product or service, people will talk about it.
—Jeff
The numbers of tablets and digital readers will soar in the coming years
Forrester Research has predicted that there will be 57 million tablets sold by the year 2015, with a
SIPA’s New Report Gives All The Latest on Subscription Websites That Sell
Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing
[question]
Does anyone know if there's a correlation between how well a pub does with a one-shot in the print Amazon store vs. Kindle?
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[answer]
As Rick said in the webinar, demand is
[question]
I gather there is not yet a market for selling reports through e-readers? (the kinds of things we'd sell for $100-1000)
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[answer]
You’ll find that people are still buying $100-$1000 reports in
[question]
Will Amazon Kindle accept ePubs format?
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Eventually they will have to if they don’t want to become an obsolete platform. Right now Amazon essentially controls the content by making it difficult
[question]
Address the revenue model from Amazon, it pays the publisher a little amount, will this change?
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[answer]
Amazon is already paying 60-70 percent to book publishers. It’s the magazine and newspaper publishers
[question]
What about content exclusivity deals with different platform providers, will I need multiple platforms just to access my desired content?
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[answer]
From a consumer standpoint the answer could very well be yes.
[question]
Address the revenue model from Amazon, it pays the publisher a little amount, will this change?
[/question]
[answer]
Amazon is already paying 60-70 percent to book publishers. It’s the magazine and newspaper publishers
In 90 minutes, you’ll discover the state of the eReader industry and how you can join the pool of innovative publishers who have already starting reaching their customers on this
You’ll find this book an easy and informative read. Basically, this is a compilation of the ION blog posts and articles over a period of two and a half
"It's about learning who you can partner with in your space, before your other competitors beat you to it," Don Nicholas notes in this session about conducting an Online Market
Online social networking strategy anyone can utilize
It’s not who you know, but who they know.
As we've stated before, when you connect with someone new, peruse their list of connections.
The Kindle Wireless Reader has forever changed online publishing, for the better?
Ever wonder how many Kindles has Amazon sold to date? Apparently, that is the million dollar question.
How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
