Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: andy kowl

Content Purging as an Audience Development Strategy at Ebner Publishing International

The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at Ebner Publishing International, which publishes about 80 magazines, and is using content engineering to drive more traffic.

How B2B Magazines Can Thrive on the Internet of Things

Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers’ archives, Facebook Instant Articles, and more
There’s a reason we count so many B2B magazines among our Mequoda Members: They’re niche, they know how to stick to a plan while also experimenting, and

Audience Engagement Strategy: Anchor Content, Atlantic, Google AMP

Audience engagement strategy is the alpha and omega of digital publishing. Or, really, publishing of any kind. Or, when you come to think of it, any business whatsoever.

So, why hasn’t anyone fully figured it out yet? Because there are a lot of different definitions and even languages going around when it comes to quantifying audience. Do you want as many people as possible reading your publication as possible? Do you want a loyal core of consumers returning day after day? Sure, definitely. Can you have both? Sometimes, but not always.

It all comes down to content and the successful distribution of content, and how you interact with your audience. Your tech matters as well – is your site responsive? Is it keeping up with the changing times?

Mobile Magazines Must Simplify to Solve Problems

Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of any hurdles – simply must figure into your plans in one way or another. At Mequoda, we believe in breaking down that process to ease the transition and maximize your revenue potential. Our Mequoda Method has helped hundreds of mobile magazines not only establish themselves, but also succeed beyond expectations. In a recent article for Publishing Executive, president of PSCS Consulting President Linda Ruth lays out her own plan of attack for mobile magazines … and deploys one of our terms in the process! Let’s start there today.