Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: app publishing

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.

Why Paying Apple 30% Is One of the Greatest Bargains of All Time

Even the lowest digital newsstand remit is better than the olden days. Just a few short years ago, magazine publishers were thrilled down to their toes to keep 18-40% of sales from news agencies.

When Don ran an online newsstand, 18% was the average new remit order for the 1,400 titles there. And some publishers earned absolutely nothing from sales from the agencies they dealt with.

Renewed Commitment to Tablet Content Driving Successful Publishing Strategy

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it’s not something you should invest your entire portfolio in, but tablet usage statistics and sales are steady with some indications of improvement in the coming years, especially internationally.

Having apps people want along with well-designed digital magazines that read clearly, stylishly, and effectively with tablet content is a must for any modern media company. Don’t heed the haters – tablet publishing isn’t going anywhere. In fact, its best days may be ahead.

But, to paraphrase LeVar Burton, don’t take our word for it. Digiday has the scoop on a publisher embracing tablet content and seeing results.

Digital Magazine App Publishing Best Practices Are Still Evolving

Our Mequoda Best Practices list continues to evolve. Last year certainly proved that standards – and even what is technologically possible – can change almost overnight.

Here’s a look at our current digital magazine app publishing best practices for your reference, with a few notes on what we expect might to change:

Magazine App Publishing: Success Stories and Cautionary Tales

Magazine app publishing can be a volatile enterprise if you don’t have the right plan in place. Mequoda Members know that you can’t just throw a replica product up on Apple Newsstand and wait for the money to roll in. Each component of your strategy – from conception to execution – must be carefully considered.

With our Digital Publishing Trends posts, we monitor and share the most recent news, lessons, and implications for multiplatform companies like yours. Today, we’re relaying relevant articles from Talking New Media, which casts its net on the latest legacy circulation data, app launches, and niche indicators.

What is Digital Magazine Publishing Software?

Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you might design your digital magazine in InDesign, then use Adobe Digital Publishing Suite to finalize and distribute the magazine.

Digital Magazine Publishing App Strategy

5 ways to monitor and optimize your digital app publishing activities

Digital magazine publishing apps will not sell themselves. It may be unfortunate, but they do not exist under the pretext of ‘build it and they will come’. There is no lack of competition with the sheer volume of apps in digital stores. Hoping that people will stumble upon your app and buy it or download it are lofty hopes.

If you are currently throwing ideas and strategies against the wall, hoping they will stick, there are better ways to approach your digital app strategy. The tips below are designed to help you market and track the results of your campaigns, leading to an understanding of the lifecycle that exists for your digital products.

How to Monitor your Digital Publishing Strategy

The iPad, like most publishing digital platforms, offers publishers many metrics that can be managed for business optimization

On Sunday afternoon, I found myself leaning back in my favorite easy chair reading on my iPad. As a publishing consultant, this activity has both a professional and leisure time component for me. I won’t bore you with the leisure time part here, but I will share some business observations that might help you improve your use of the iPad publishing platform including iBooks and Newsstand.