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Tag: atlantic media

Multiplatform Publishers and Editors Landing at Different Publications

The multiplatform and digital publishing industry experiences a lot of professionals on the move due to the high level of change that exists consistently within it.

Digital Publishers Expand with Acquisitions of Assets, Technology

Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while others changed strategies, hired new talented, or adopted new technology.

Multiplatform Publishers Reorganize and Hire New Talent

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website
The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic.

First, we begin by taking a look at Condé Nast’s reorganization, and WWD has the story. “The business side reorganization comes after the New York-based publisher

Audience Engagement Strategy: Anchor Content, Atlantic, Google AMP

Audience engagement strategy is the alpha and omega of digital publishing. Or, really, publishing of any kind. Or, when you come to think of it, any business whatsoever.

So, why hasn’t anyone fully figured it out yet? Because there are a lot of different definitions and even languages going around when it comes to quantifying audience. Do you want as many people as possible reading your publication as possible? Do you want a loyal core of consumers returning day after day? Sure, definitely. Can you have both? Sometimes, but not always.

It all comes down to content and the successful distribution of content, and how you interact with your audience. Your tech matters as well – is your site responsive? Is it keeping up with the changing times?

Publisher Monetization: Video, Display Ads, Facebook

Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were blessed with a much more straightforward task than we have: Produce quality content and distribute it effectively via subscriptions and newsstand.

But popular industry opinion is wrong.

The aforementioned 21st-century challenge is actually age-old; it’s simply the same song, different verse. Or, put another way, the straightforward task that our predecessors faced is still the one we face today: Produce quality content and distribute it effectively.

If anything, you have more options than ever. Readers, do, too, of course, which means you have to step up your game – but the reward is full-throttle revenue streams when you find the right formula. Mequoda can help you with that part. And Digiday – one of the foremost monitors of digital publishing news – can help you track the trends that will shape your strategy. Let’s take a look at quartet of their recent articles.

Ad, Publisher Dynamic Gets Complicated With Blocking Software

If you’re an ad publisher and rely solely on that revenue for your company’s future, blocking software is a disturbing development indeed. While it’s not yet at crisis levels, it’s worrisome enough to demand some action, which is why vendors with antidotes are popping up here and there, while publishers and marketers devise responsive strategies. Ad Age did a great job of covering this story and a couple of more recently. Let’s take a look!

Content Distribution Strategy a Key to Survive and Advance

Developing a content distribution strategy that goes beyond print and desktop is no longer a luxury – it’s a requirement if you want to stand any chance at sustained success. Folio: recently dug into MagNet’s first-quarter newsstand sales study and found an interesting conclusion. The trade magazine also checked in with Garden & Gun to see how it came back from the brink of extinction, another story that’s instructive for multiplatform publishers. Today, we take a look at those posts and some other industry news.

Can TV Be a Digital Publishing Solution?

There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as one digital publishing solution, of course, which, now that you mention it …). In 2015, publishers shouldn’t close the door on any new platform, technology, or strategy without some degree of due diligence and even experimentation. Talking New Media recently took on TV as yet another digital publishing solution worth studying. Let’s see what one of our favorite analysts, D.B. Hebbard has to say about it.

Is Niche Publishing the Secret of Atlantic Media’s Success?

Another week, another new social platform! Plus more video models and one of our favorite topics: niche publishing.

Let’s take a look at three articles tackling these trends from the always timely Digiday.

Magazine Publishing Industry March Update: Mergers, Staff Moves, and More

Every month, we check in with Folio:’s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes, plus a couple of major purchases and one major redesign.

Bloomberg Digital Ambitions Built on Multiplatform Approach

After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his tenure and months into a radical redesign.

Atlantic Platform Offers Twist on Social Sharing

The Nieman Journalism Lab reports that Atlantic Media’s Andrew Golis is slowly rolling out the in-house social platform that he has been working as both entrepreneur-in-residence and general manager of The Wire. This., the product of those labors, is a social network that allows users to share just one link per day.

How Bloomberg Digital Is Defining Itself

In its effort to establish a “Web-friendly, mainstream digital presence,” Bloomberg Media is making significant hires and building digital properties at a breakneck pace, Digiday reports.

Atlantic Digital Magazine Defense One Riding High

After just a year in existence, Atlantic Media’s Defense One will expand on both the business and editorial sides in response to its more than 600,000 unique visitors per month, 63,000 subscribers, and 22 ad clients.

Atlantic Events a Boon for Business

Atlantic Media has seen its live events arm account for upward of 20% of its revenue. AtlanticLive started in 2006 and now produces an average of 125 gatherings annually – including the Aspen Ideas Festival – doubling its own revenue during the past four years and bringing in as much as $10 million, Digiday reports.

Publishing Strategy Expanding at Atlantic

Atlantic Media Strategies is proving shrewder by the day in its approach to consulting, Digiday reports.

The firm’s most recent move involves Atlantic Media writing articles and posts for sponsors of its Aspen Ideas Festival, which include the likes of Shell and U.S. Trust.

Atlantic Media Strategies Example of Publishers Branching Out

Publishers are diversifying their offerings – including licensing proprietary tech, sharing best practices and models with brands, and consulting on media operations – to both expand their own reach and offset any shortfalls in ad revenues, Digiday reports.

LinkedIn Publishing Operations Accelerate

Now, more than ever, LinkedIn is living up to its name.

The networking mega-platform is launching an initiative to connect content with advertising, including partnerships with such publishers as Atlantic Media, Bloomberg, CBSi, and IDG. At their core, the partnerships will involve the promotion of stories and targeted ads, with LinkedIn as the conduit.

Time Snags Top Publishing Executive from The Atlantic

When opportunity knocks you know a publishing executive is going to answer.

Hearst Reactivates Past Subscribers With Email Insights

Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive subscriber database for years, but once the tablet showed up they realized they would have to market to those users differently. Elyse Dupré writes, “Converting print readers to tablet readers also helps Hearst cut direct mailing costs. So, Hearst decided to up its email marketing game and go from using email to drive engagement to using email to drive commerce and subscriptions.”

Bezos Signals the Changing of the Guard?

The Washington Post Company has agreed to sell its namesake newspaper and affiliated publications to Jeff Bezos, founder and CEO of Amazon.com for 250 million in cash. Bezos will be the sole owner of The Washington Post and it will go back to being a privately held company once the deal goes through.

Comments Get an Upgrade at the NY Times

The New York Times has started experimenting with its placement of comments, reports Journalism.co.uk.

Marc Lavallee, a deputy editor of interactive news at the New York Times said, “the comments were elevated from below the line, placed alongside the story in a similar style to how New York Times’ much-discussed Snowfall presentation uses pull quotes and and visual pointers alongside the main narrative.”

Keeping Comments Civil via Social Media

Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just released a detailed report on how media outlets have made the transition to socially gating their comment sections.

ESPN.com made such a transition yesterday, says Poynter: “Patrick Stiegman, editor-in-chief of ESPN.com, said by phone that three factors drove the company’s decision to switch to Facebook for commenting: ‘a tremendously smooth transition for fans,’ many of whom already have Facebook accounts; increased visibility for ESPN content beyond the walls of ESPN.com; and a desire to ’emphasize quality of comments over the quantity of comments.'”

NYTimes Introduces Metered System to Mobile Users This Week

On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three articles per day, but if the reader wishes to read more than three, they will be asked to subscribe. For now, video will remain free, but content will be limited.