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Tag: audience development

Audience development incorporates actions required to attract, engage, and maintain an online audience. The goal of audience development is to create mutually beneficial relationships - users get content they seek and the business sustains itself.

Content Marketing Strategy

A proven roadmap to Internet publishing success, in 90 minutes

Stop guessing: Learn the Mequoda strategies that have earned millions for others

Mequoda Weekly: January 28th, 2013 – February 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

SEO Campaigns Can Be the Key to Making Millions Online

You too can build a digital publishing empire with this Mequoda marketing method

Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?

Would you believe me if I told you that content was free?

Believe it. It’s not a fairy tale – it’s a true story. We even use it to illustrate the beauty of strategic SEO campaigns in our upcoming webinar, The Mequoda SEO Campaign: Making Money from Free Content. And right now I’m going to share some secrets of Mequoda SEO campaigns just like it.

Mequoda Weekly: January 21st, 2013 – January 25th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Weekly: January 7th, 2013 – January 11th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

The Most Interesting Email Marketing Statistics of 2012

A look at email marketing statistics you must know

Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your main goal is to build the largest opt-in list of subscribers possible. These subscribers will ideally buy lots of premium information products from your organization.

Now Available: Landing Page Inspiration

Look no further than these 11 examples to make your landing pages wildly successful

Whether you’re selling a product or hoping to trade a free report for an email address, your landing page is where you lay it all on the line. Badly written copy, sloppy formatting and lackluster layout lead to death on a page.

But there’s hope for even the newest landing page amateur. Pay scrupulous attention to certain best practices, and you’ll be rolling in dough (or email addresses) in no time.

Mequoda Method SEO Campaign Management

1 Piece of Content + 90 Minutes = Millions in Revenue

Learn How to Make Millions with a Content-Driven Website

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

My Top 12 Articles of 2012

I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in case you missed them, here are my top 12 articles of 2012.

How to Make a Membership Website

Six membership site ideas all digital publishers must follow

How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in generating revenue for publishers with evergreen and updated content.

However, understanding how to make a membership website is often overlooked during the planning process. Let’s take a look at six tips publishers must adhere to while making a membership website.

The Strategies of a Successful Keyword Checker

So, you’re the keyword checker in your publishing company. Maybe you’re the editor, who writes blog posts and optimizes them for the web. Or maybe you’re the analyst who compiles the keywords for the editors and copywriters to use. Either way, your sacred title of keyword checker comes with great responsibility to help your business improve and get more traffic from your research. And not just new content either, so keep reading.

SEO Copywriting Tips for Writing Blog Posts

These SEO copywriting tips will help you rank higher, attracting new audience members

SEO copywriting is a unique creature, pairing creative content with technical guidelines. To be successful at the craft, one must strike a chord with the audience members by appealing to their emotions, self interests and mind set, following keyword phrase parameters that have been created by Google.

Understanding Mequoda SEO Analytics

Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content

Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.

Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data Group, will be sharing some of its secrets to SEO analytics at the SIPA 29th Annual Digital Publishing and Marketing Institute, Dec. 12-14 in Miami Beach.

Last Chance: Learn how to Write a Great Sales Letter Today!

Last chance to register for today’s live webinar on crafting breakthrough sales letters

If you don’t know how to write great sales letters, you will fail as a copywriter.

This sentiment resonates even more online. Words are the key to audience development and content marketing revenues online. They are more important than ever before – are you prepared?

5 Ways to Increase Website Traffic to a Site

Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic to a new website, or help an existing website increase website traffic, too.

Receive a Complimentary Direct Response Sales Letter Template!

Join us Dec. 4 for Writing Breakthrough Sales Letters and receive a template you can use for creating killer direct response copy

It’s called copywriting for a reason!

All of the best copywriters steal techniques, subject lines, and calls-to-action from other writers, then they test the copy on their own audiences.

Is Business Failure an Option?

Publishing is at a crossroads. Are you ready?

No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off making the transition to online publishing. Why, in just a few weeks, Newsweek will publish its last print edition ever. Are you ready to make Internet publishing your main – or only – revenue source?

If you or anyone in your organization needs to catch up to online publishing … if you have new team members or want to promote staff to online publishing positions … if you have the slightest doubt about your organization’s readiness to tackle the digital world, the Mequoda Internet Marketing Intensive is mandatory.

The Holistic Approach to Digital Publishing

The Internet Marketing Intensive is characterized by the comprehension of its parts

The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.

If you must meet the needs of current digital marketing and publishing best practices…

2012 Rocket Award Winners Announced

Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?

Of more than 60 Mequoda systems, one publishing website has achieved higher traffic growth than all the others during a 12-month period ending June 2012. For the fourth time, Mequoda has honored that digital publisher with its Rocket Award at the Audience Development Summit 2012.

Mequoda Systems: Options We Prefer for Email, Payments and beyond

These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the tools we’re working with and the architecture to stay modern, but the end-goals don’t waver.

Last Chance to Register for Audience Development Summit

Reserve your place at the Audience Development Summit now or miss out on two days of best practices, case studies and successful strategies for online publishing and audience development

As some watch digital strategies emerge and print publishers continue to struggle, we’ve designed a strategy for a new outcome.

The Audience Development Summit addresses the new publishing environment by showing publishers how to develop audiences online – an area where direct communication and sales can thrive.

Only 5 Seats Remain for the Audience Development Summit

Register now to join an elite group of publishers, CEOs, content marketers and editors as we teach how to build online audiences

If you don’t take your organization to the next digital level right now, it may be too late.

With new media options developing almost daily, and consumers demanding change, you must reach these consumers, develop relationships with them, and drive their attention to your body of content and the premium products you offer.

How to Quickly Determine Keyword Competition

So there’s an article you want to write, and you’re diving into your Keyword Universe, a giant spreadsheet that’s filled with columns of keywords ready for the taking and for optimization. Unfortunately on this day, there are keywords you want to use, but you have no idea how much competition is out there.

The quick answer is that it’s easy. Go to Google.com and search for your keyword in quotes. Below the search box, Google will deliver the number of pages that are competing for that keyword.

An Internet Marketing Winner: ONLY at the Audience Development Summit 2012

Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?

Of more than 60 Mequoda systems, one publishing website has achieved higher traffic growth than all the others in the past 12 months. For the fourth time, Mequoda will honor that digital publisher with its Rocket Award at the Audience Development Summit 2012. And then comes the fun stuff: You’ll find out exactly how they did it!

Growing your Digital Audience

3 major focal points for digital publishers

Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.

What are you doing to drive website traffic? How are you converting this traffic to more manageable relationships?

There are three major methods digital publishers are actively using to drive website visitors and convert them to subscribers.

Audience Development Summit 2012 just keeps getting better

Updated speakers, topics and roundtables for the Audience Development Summit 2012 – come on down!

No event is ever perfect, but we’re trying our best to achieve that for the upcoming Audience Development Summit 2012, Oct. 23-25 in New York City! We’ve added some amazing new speakers and uncovered great new information to share with our audience. Best of all, we’ve responded to popular demand, and all our sessions will now be interactive roundtables, allowing attendees to not only hear what our media marketing gurus have to say, but to follow up with questions of their own as well.

6 Insightful SEO Characteristics

The Mequoda Summit West 2012 highlights some advanced SEO strategies

By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.

It’s the advanced strategies however that can lead to even more visibility.

Using Blockbuster SEO Posts to Quickly Increase Website Traffic

Do not forget the power of blockbuster SEO posts in 2012

We’ve discussed blockbuster posts before.

In fact, Don Nicholas, CEO of Mequoda Group, wrote a great article on the process of writing blockbuster SEO posts in 2011.

Internet marketing genius now available — Mequoda Summit only!

Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions, you get to pick their brains, too!

Take home proven strategies for successful digital publishing, niche marketing, content strategy, marketing digital subscriptions and more. Then ask our speakers anything you want at our Audience Development Roundtable AND the Audience Development Power Panel!

5 Metrics for Email Marketing

Understanding the importance of email marketing in-person

You need to look at email metrics to develop the most beneficial email marketing strategy. Only your specific metrics will tell the story of your audience’s interaction with email content.

Along with the most popular content, you should pay close attention to click-throughs per campaign, revenue per subscriber, revenue per m emails sent and revenue per campaign. These metrics will help you plan future email marketing campaigns.

Who Runs Audience Development for your Organization?

Three critical questions every website publisher must answer.

Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent publishers, the answer is often “I do.” At larger established publishers, the answer is often, “Our audience development director.” For those publishers with an answer, I’ve also been told it’s the editor, webmaster, chief marketing officer, marketing director, and almost every other job title inside the organization except the cat. As often as not, I get a blank stare. Perhaps that’s why they’re talking to me in the first place. We live in an age of multiplatform publishing where traditional legacy organizational structures simply don’t work. Innovation abounds, and for even successful website publishers, you’ll find many different answers to the above question. Nonetheless it’s a question that needs to be answered, and the answer needs to be compared with the best practices of successful website publishers.

3 Components to Building an Online Community

Having an active community is the first step in developing an audience.

The larger the community you have, the quicker your audience will grow.

The community consists of contributors who associate with your content. They will be active with your brand, from spreading your content to creating content for you.

5 Helpful Plugins for an Audience Development Blog

Audience development is a constant process that requires thorough research, and hard work.

Besides providing content that your audience is searching for, you need to have a website that is user-friendly, while being able to track the actions of users at your site.

The Top 9 Reasons to Register now for the Audience Development Summit 2012

Join the dozens of attendees who have already registered for the Mequoda Audience Development Summit 2012

The Audience Development Summit 2012 will be a unique experience shared by dozens of knowledgeable professionals.

There has never been a better lineup, as CEOs, publishers, and marketers prepare to give presentations on how they’ve managed their digital success.

Email Marketers Becoming more Sophisticated

Can you relate to data from earlier this year that shows more sophistication among email marketers? We certainly hope so, especially since it’s likely that your competitors are getting more sophisticated with their email marketing activities. If you cannot compete, how will you be able to keep your audience intact?

How have your email marketing efforts changed throughout the years? According to The Forrester Wave: Email Marketing Vendors, Q1 2012 report, email marketing has gotten more sophisticated in a few ways.

Find Visual Content For Image-Centric Online Publishing

Three websites that help audience development efforts with the aid of images

Digital publishers want to provide a valuable source of content for their audience without breaking the bank on resources. As many digital publishers and Internet marketers have realizes, visual imagery helps audience development efforts. People like to connect with the images they see on landing pages, and often towards the images from the start.

For digital publishers who are taking an image-centric approach, there are some options for using images for free.

Ed Coburn to Lead Mequoda Advisory Board

It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many of you know, Ed is publishing director for Harvard Medical School, past president of the Specialized Information Publishers Association, and an active director of numerous nonprofit organizations. Ed is also a close personal friend and someone I’ve come to rely on for good management advice. For a number of years, we’ve attempted to create a member organization inside Mequoda Group that could provide guidance to our executive team and mutual support for each other. While I think we’ve met with some success, I think we can do much better.

5 Simple Ways to Make Editorial Management Easier

Your editorial guide to making work days a little shorter

So you’re the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting five to 20 or more new blogs per week. Since online editors are the new online marketers, you’re probably tasked with a few other things too, like writing landing pages, email newsletters and anything that requires great writing.

So how can one person manage all of this content? I can tell you from experience that it’s not easy, but these five simple steps should at least make your day a little less hectic.

Digital media & the future: Meet digital publishing superstars

A rare opportunity to learn from the best in digital publishing

Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone learn their secrets. This is your chance to avoid that fate. Mequoda’s Audience Development Summit 2012 delivers two of these stars, and if you’re there, you’ll learn digital publishing solutions to all your problems.

Why Email Click-Through Rates Matter

A look at top articles on email marketing from this summer

How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with email and more time with social media or search engine optimization?

These thoughts have probably developed within your organization before. Social media is extremely popular and that doesn’t seem to be slowing down too much. Search engine optimized content can lead to more website around the clock, too. But the right audience may not always see you. Even though search and social have valuable places online, they don’t quite have the allure of email marketing.

Building Digital Networks

Developing new channels and partnerships gives strength to online publishers.

Offering content for little or no money puts direct emphasis on the need to have volume. To succeed as digital publishers, it’s necessary to develop a digital retail network and affiliate networks so you have more sources for selling and promoting your content.

Week in Review: August 27th, 2012 – August 31st, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Last Chance to Save on Audience Development Summit 2012

Can you afford to miss priceless insight from successful publishing professionals?

If you want to attend the Audience Development Summit 2012 at the lowest possible price, you must reserve your seat by Friday, Aug. 31.

Hundreds of dollars of savings is on the line…and that number increases if you sign up multiple employees.

Refreshing SEO Strategies after Panda Update

Review your audience development strategies after this recent Google change

Google unleashed another round of Panda updates last Monday. Google confirmed the update and announced that less than one percent of search queries were affected. This update has had less impact than past algorithm changes, particularly the Penguin update.

This update marks Google Panda version 3.9.1. The last update Google Panda 3.9 went live on July 24. If this pattern continues, we may see another Panda update around the end of September.

Using Custom OFIEs to Increase Website Conversion Rates

Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search

How Content is Consumed on Mobile

Do you know where your mobile attention should be?

The mobile market is on the minds of media brands. This isn’t surprising since mobile devices are quickly becoming focal points of engagement. ExactTarget reports that 88 percent of smartphone users filter content with their mobile devices first, then reader through the content on their PC at a later time. Email is one important aspect to mobile device users, but it certainly is not the only one.

Do You Understand this Billion-Dollar Asset?

The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience

The success of online businesses relies on the billion-dollar asset: online audiences.

Ecommerce and online advertising generates billions of dollars each year through online audiences. Without these audiences there wouldn’t be a need to produce content for multiple platforms, create engaging ads, and open digital storefronts.