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Tag: audience development

Audience development incorporates actions required to attract, engage, and maintain an online audience. The goal of audience development is to create mutually beneficial relationships - users get content they seek and the business sustains itself.

Facebook for Publishers

Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments

Week in Review: September 19th, 2011 – September 23rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development for Online Editors – Updated

7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience

In today’s digital landscape, online editors have a hand in developing a brand’s audience, even beyond the written content they produce.

An article from eMedia Vitals once stated the role of an online editor well. “…Increasingly we are, directly or indirectly, charged with creating content aimed to maintain and attract an audience – a.k.a. audience development”.

How to Build an Audience with Free Strategies

8 sources for audience development

Attracting interested visitors to your website is the first step in successful audience development.

Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief Content Officer at Mequoda Group, presented a case study from Knitting Daily.

The Top 8 Tips for Sizing Up Your SEO Competition

Discover how your content will fare on the web

Most successful online publishers understand that building a keyword universe is the foundation for digital success.

Another key document for digital success is an Online Market Audit. This process and resulting document alerts you to other websites in your market that are ranking well for your keywords and may help identify partnership opportunities.

How to Increase Visibility on Google

SEO tips to keep in mind while managing website visibility

If you want to increase visibility on Google, you need to focus on your SEO efforts.

Search engine optimization has come a long way over the years as Google continually tweaks its algorithm to focus on high-quality content.

Announcing the New Mequoda Summit Agenda

We’ve made changes to better connect attendees with speakers and thought leaders

With our Mequoda Summit East 2011 only a few weeks away, we made a big change.

This changed involved making our sessions more accessible by all in attendance.

How to Produce High-Quality Videos Effectively

Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video

In yesterday’s Mequoda Daily, we discussed some of the gear people are using to create high-quality video content. The best thing about this equipment is that most of it is very affordable. These days, you can get a video camera for under $100, something that was unheard of 10 years ago.

Technology is a major reason the popularity and prevalence of video content has escalated as much as it has.

New Consulting Options

Technology powers change in Gold Member service options

For more than two decades, I’ve based all my consulting relationships on a face-to-face meeting schedule. I learned the model from my mentor, John Klingel. The idea was pretty simple; for each client, I would establish a regular face-to-face full-day meeting schedule as the basis of the relationship. Some clients would meet with me quarterly, some bi-monthly, and some for a full day every month. As my clients were scattered all over the US and Europe, I needed to meet with them for a full day to justify traveling to see them.

Technology, specifically WebEx technology, has changed that forever.

How Are You Building Your Community?

7 tips for finding dedicated audience members

Building online communities is a challenge faced by an array of professionals, from audience development personnel to content marketers.

And although there are great tools to utilize like social media and search engine optimized content, stepping into the process of building an online community can be daunting if not properly planned.

Week in Review: August 8th, 2011 – August 12th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development and Revenue Generation Discussed at Mequoda Summits

Discover the balance to properly run your online business

We take pride in the balance that is found at each Mequoda Summit.

There are a variety of sessions dedicated to audience development strategies, which all Mequoda Systems share.

Other sessions focus on different types of monetization methods as virtually every publisher has his or her own unique spin on revenue generation.

The Art of Link-Dropping: 3 Ways to Boost SEO and Get More Inbound Links to Articles

Not your average tactics for audience development and link-love

Undoubtedly, every article on your website is a gem. However, there are surely breadwinner posts that you are especially proud of, have been keyword optimized and aren’t getting the very special traffic-love that they deserve.

Mequoda System Metrics

All Mequoda Systems share audience development components but have different methods of generating revenue

I always find it interesting to watch, listen to and facilitate the interaction between different publishers who are new to Mequoda Summits.

One thing that often happens when talking about Mequoda Systems is that they assume it’s a single business model. Although there are thousands of publishers running systems that utilize the open community standards of a Mequoda System, those new to the system typically have a misconception that all Mequoda Systems are generating revenue the same way.

How to Get More Blog Comments: 8 Big Ideas

8 big audience development ideas for getting more useful blog comments

Let’s face it, every blogger wants people to comment on their blog. No matter how big you are, how much revenue you’re bringing in, or how many hits you’re getting on an article – you want feedback. It’s a perfectly normal feeling and not at all having to do with how big or small your ego is. When you spend hours every day on a blog post, comments legitimize all the hard work you put in into each post.

Beyond that, comments also increase your SEO rank in Google because they “update” your post, keeping it fresh. Our most trafficked blog posts on Mequoda also happen to have the most amount of comments, and you better believe that all that traffic comes from Google.

Week in Review: August 1st, 2011 – August 5th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

3 Book-to-Blog Case Studies: Audience Development at Its Finest

The long tail approach sells books, too

All smart publishers know that the key to audience development is to give as much away as you can afford to—and then some. From the case studies we’ve been digging up lately, blog authors feel the same way too. Today we just wanted to share a few of the many authors who are doing a superb job at hitting the bestseller charts by practicing the art of the long tail.

Building an Audience with Free Content

A collection of free reports that will help your audience development efforts

How quickly is your audience growing?

Have you been ramping up your audience development efforts at all?

Roundtable Questions We’ve Heard in the Past

Roundtable sessions are always unique, and can deliver unexpected value

In yesterday’s Mequoda Daily, I wrote about the successful approach to facilitating roundtables that I’ve come to use over the years.

At the Online Editor’s Roundtable at this September’s Mequoda Summit East 2011, we will set off to answer the most pressing questions our editorial staffs face.

Landing Page Testing & Optimization: Clearing the Clutter

An example of how to de-clutter your rapid conversion landing page template

How many of you have a primary goal of converting casual website visitors to email recipients?

Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy.

Blogging Advice From 10 Top Bloggers

Blogging advice for new bloggers looking to drive traffic and build larger commnunities

When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn’t have been happier with the in-depth case studies that developed. Even more, these insightful bloggers were happy to offer their best advice to new bloggers just getting started, which I’ve scraped from the white paper to share with you now.

The Mequoda System’s Core Values

Why our Open Content Standards are so unique

We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content business model as their primary audience development strategy are dominant within the top 1,000 websites.

Where it was controversial 10 years ago and still in question five years ago, it is now clear that an open content model is utilized by 80-90% of content-driven websites in top 1,000 with SEO, SMO and link building as their primary ways to drive traffic.

SEO for Online Editors in 2011

Write, share and strategize in all the right ways

As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.

Other Mequoda writers and editors, like Amanda MacArthur, have provided information on how to manage the editorial process in a time efficient manner.

A Keyword Strategy You Can Rely On

The most relevant keywords may change, but our step-by-step process remains the same

In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.

If you are familiar with Google Insight for Search, you know that it can help you find the keywords that resonate the best with your audience.

5 Tools for SEO Keyword Research

Free tools that will immediately help you find new keyword phrases

Keyword research should be done consistently because change is constantly taking place.

Some keywords you focus on will lose popularity and others will become more popular. Sometimes, keyword phrases that you never thought of could develop into a trending topic, or a search term that could bring in hundreds or thousands of unique visitors to your site.

4 SEO Modules for Generating More Traffic

Learn all beneficial uses for SEO; a fundamental skill

Being able to write for search engines opens a new world for online editors, content creators and publishers.

It is also a necessary skill-set to have within every online business in 2011.

Announcing the Mequoda SEO Workshop 2011…

Mequoda Gold Member Bob Kaslik Honored

Folio names Kaslik as a 2011 Audience Development All-Star

Bob Kaslik, Sr. Vice-President of Consumer Marketing at Interweave, is one of the eight audience development professionals selected as Folio’s 2011 Audience Development All-Stars.

In its fifth edition of Audience Development All-Stars, Folio has compiled a group of “the most innovative individuals in circulation, consumer marketing and online audience development.”

Week in Review: June 20th, 2011 – June 24th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

3 Audience Development Tricks You Might Have Missed

Giving people what they want is the best audience development strategy

As a marketing junkie, I’m fascinated by how people react to different forms of marketing. For example, by simply asking people to retweet you on Twitter, you can increase retweets dramatically. Another example is how Etsy.com sellers can increase sales of a dress by calling it a bridesmaid dress, or simply suggesting it’s used as a bridesmaid dress by adding a bouquet of flowers to the hand of the model. Or how about the fact that you’re more likely to get comments on an article by starting it and ending it with a question.

Discover 5 Strategies for Email Content Today

Use the power of email to reach your audience in different ways

In yesterday’s Mequoda Daily, we discussed two methods for using email to sell products and build your audience.

The sales letter email and the circulation builder were the examples described.

Today, I’d like to continue discussing email types that online businesses use to engage audiences members with these additional methods.

Week in Review: June 6th, 2011 – June 10th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

VIDEO: Using Advanced Twitter Search for Audience Development

A step-by-step tutorial on how to find new followers in your niche using Advanced Twitter Search

The problem that some publishers have with Twitter is that they see it as place to obnoxiously tell everyone what you’re doing and where you’re going. Yes, Twitter is filled with noise, but once you realize it’s full potential, you’ll learn how to tune out the noise; Or better yet – you’ll learn how to turn that noise into revenue. Do you remember when Neo starts to see the code for the first time in The Matrix? It’s kinda like that.

Twitter is an excellent audience development tool. What do I mean by that? People are asking questions all the time on Twitter. When you start finding that other people’s “noise” is really your opportunity to come in and comment, or answer an open question, you might be more inclined to listen, rather than judge.

Want Tips for Generating More Website Traffic?

Last chance to register for our 29 Ways to Increase Website Traffic webinar

Who doesn’t want more strategies for generating website traffic?

Traffic is the lifeblood for online publishers and content marketers. It is the starting point for all online relationships and conversions.

Editorial Management: The Life Cycle of a Product

The seven audience development steps of a successfully repurposed product

The good folks over at Mother Earth News have an admirable approach to thinking about content development.

“We think of an idea first, like energy-efficient lighting or solar power, and then we start asking ourselves how to best present that idea in a magazine article, in a blog or in a video. We think of the idea first, then we think of how to convey it to the various mediums that we have,” John Rockhold, Managing Editor told us, who increased his traffic 114% with free content.

When you start product development at the moment of “content conception”, you can decide your lead product, and where your original efforts might go.

Three Informative Tracks for a Complete Experience

Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience

Yesterday’s Mequoda Daily featured a conversation I had with Willie Vogt, the Corporate Editorial Director of Farm Progress.

The focal point of the interview was to see how Farm Progress, the popular long-standing publication, is handling the digital transformation.

29 Ways to Increase Website Traffic

Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic.

MPA-IMAG 2011: Building Community is the Future of SEO

Care2’s CEO Randy Paynter shares 3 important developments in SEO, helpful for all online publishers and digital marketers

In an Audience Development panel at IMAG’s 8th annual conference in San Francisco last week, Randy Paynter from Care2, the largest online community for healthy and green living, shared three important developments in SEO.

1. Google’s Panda Update: We’ve written about the Panda Update and have offered white-hat SEO tips to help ensure your high-quality content is being found. But what and who determines if your content is “high quality”? Paynter shared a great resource straight from Google’s Webmaster Central Blog that offers over 20 questions publishers should ask themselves to answer this very question. Another important, yet potentially scary fact Paynter noted is that Google is penalizing entire sites, not just pages. So if 90% of the content on your site is “high quality”, but 10% is considered “spammy” by Google’s new standards, your entire site may be penalized.

Designing or Redesigning a “Website”?

Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a “website”

Over the past 15 years, I’ve helped start more than 100 successful online businesses. Without exception, all of them have properly addressed three principles that were laid out in the mid 90s as strategic components needed in launching a website. They include content, community and commerce.

It’s amazing how undeveloped the vocabulary is around this process. People tell me they are launching or re-launching a website, but if you are a media company – which is exclusively who we work with – when you say you’re launching a website, you’re really saying, “I’m launching an online business.”

5 Productivity Tools for Online Editors That “Get it Done” Faster

Streamline your audience development process with these must-have editorial management tools

When you’re writing content that you know like the back of your hand, being a daily online editor seems like a piece of cake. However, the truth is that as online editors, we pour our brains out into our blogs day after day. Having written over 150 blog posts already this year, I can look at a blog from four months ago and not even clearly recall writing it.

Content, especially when written on a daily basis, is not just a nice spread of words on a “page”. They are a combination of thoughts, opinion and research that are somehow organized into a comprehensive, linear story that we tell on our blogs.

5 Tips to Maximize Website Traffic from Your YouTube Videos

Simple tips for using a third-party video hosting platform like YouTube to maximize audience development efforts

When you put a video on YouTube, you’re not only using the platform as a hosting solution, but you’re hopefully also looking to send that traffic back to your website. After all, we don’t use third-party social media sites for fun, we’re hoping to leverage an existing audience and direct it towards ourselves.

Luckily, YouTube makes it fairly easy for us to do this, and gives us ample opportunities to hook people in and maximize website traffic down a funnel that ends at our domain.

Week in Review: April 25th, 2011 – April 29th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

The Real Relationship Between Inbound Links and Audience Development

The popularity contest of inbound links

Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect, also respects you.

In turn, Google now respects you too! It’s like a highschool clique; you can make fun of the popular kids behind their backs, but you’re still going to be an “outcast”, and you’re still going to go unnoticed until they want to hang out with you.

Luckily, in search engine land, the rules are in your favor. You can be pretty and flashy, but Google won’t take you out on a date if you have no depth.

The Online Editor’s New Business Roles

4 ways the online editor position has changed in the digital realm

If you told journalists ten years ago that in 2011 they would be writing, editing, engaging on social media, learning SEO, tracking metrics and handling audience development requirements, they probably wouldn’t believe you.

If you told them there would be better tools for discovering the content audience members are the most interested in, they probably wouldn’t believe you either.

Build a Bigger Audience with Twitter Lists

Tips for getting listed and finding relevant lists on Twitter

In yesterday’s Mequoda Daily, we discussed the power of using Twitter Lists.

In summation, the main reason for using Twitter Lists is to make your Twitter activity more efficient. By filtering with lists, you can track the messages of valuable resources without seeing too much clutter.

Week in Review: April 11th, 2011 – April 15th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Write and Edit with Ease: 4 Resources for Online Editors and Bloggers

Make your blogging more efficient and enjoyable with these four blogging resources

Online editors have an increasingly busy day-to-day schedule. In many organizations, the online editor also acts as the main audience development person.

With all the different responsibilities we have as editors, it’s important to adopt tools that can help your day run smoothly.

How These Publishers Are Using Video For Audience Development

Examples of publishers using video for audience development

Earlier this morning, I watched a great video on YouTube that was a fantastic example of audience development through content marketing.

In the video, a homeless man with a sign that reads, “I’m blind, please help” is collecting barely a dollar in his change can on the sidewalk. A woman walks by and rewrites his sign for him and suddenly people are filling his change can. When the woman comes back, she simply says, “I wrote the same, just in different words”.

Building Online Partnerships

question

What are the six types of online partnerships?

question


The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:

1. Content Partnerships: To be a market leader in content publishing, it’s important to consistently publish a lot of high-quality content. Doing so will make audience members and search engines take notice.

If

Week in Review: April 4th, 2011 – April 8th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Free Report Friday: Two Free Reports for Audience Development

Content marketing and SEO will help build long-lasting relationships

Our Mequoda Summit West 2011 wrapped up today with an optional social media workshop.

During the last few days, a lot of great information has been shared with a savvy group of online publishers and content marketers.