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Tag: b2b email marketing

15 Proven Ways Your B2C Email Marketing Can Increase Clicks and Revenue

How to pump up the jam on your B2C email marketing efforts

Last week we dug into best practices in B2B email marketing. Business-to-business email marketing is particularly different because products are typically higher priced, copy is longer, and the best times to send email are typically during the 9-5ish hours.

B2c email marketing, or business-to-consumer email

12 Proven Ways Your B2B Email Marketing Can Increase Clicks and Revenue

Based on the results of a collection of A/B tests here’s a list of B2B email marketing best practices (and tests you can try yourself)

In their free time, some people like to ski or walk their dog, but I get kicks out of sitting back with a cup of tea and reading through results of

What is B2B Email Marketing?

B2B stands for Business to Business. Because I’ve worked in B2B my entire career, I didn’t realize that there are B2C (Business to Consumer) marketers who haven’t heard the term. Sometimes when I attend events, I’ll blurt it out like second nature and it results in a furrowed brow and a, “what’s B2B stand for again?” Ah, the anti-jargonist went ahead and jargoned. Drats!

According to iContact, customers who receive email newsletters spend 82% more when they buy from the company. So if you’re in B2B, and you’re a publisher, you have no excuse not to send regular emails to your subscriber list. You have expensive products, and you have lots of content. Email marketing is a prime place to share content and promote products.