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Tag: b2b publishing companies

Media Revenue Trends: Newsstand, Native, B2B

Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn’t limited to one answer. Please, take all the time you need, and name as many sources as you can! A multiplatform publisher mustn’t put all of their eggs in one basket. Digital advertising, print sales,

News From B2B Publishing Companies: SourceMedia, Dolan, and More

We count many B2B publishing companies as Mequoda Members, in large part because you’re hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and conferences; and you have tons of material to draw from for content like articles, white papers, instructional videos, podcasts, and more.

Still, you come to us for a reason – you haven’t quite put it all together yet, because the industry is always evolving, and demands for products, platforms, and personnel are changing.

MediaPost has recent stories on these topics and more. Let’s take a look!

Why B2B Portals Matter: Legacy Publisher’s Subscription Website Supercharges Revenues

There’s no better example of how critical a subscription website can be to a legacy publisher than the story of Psychotherapy Networker.

This 30-year-old magazine was launched by a group of therapists who knew their colleagues had a need for in-the-trenches information, rather than lofty academic articles that didn’t help them in their day-to-day work.