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Tag: b2b publishing

What is a Roundtable Event?

Publishers who are generating revenue through multiple platforms may include events on their list of products. If you’re in the B2B publishing niche, you may see your competitors throwing roundtable events and wonder, “what is a roundtable event?”

Media Revenue Trends: Newsstand, Native, B2B

Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn’t limited to one answer. Please, take all the time you need, and name as many sources as you can! A multiplatform publisher mustn’t put all of their eggs in one basket. Digital advertising, print sales,

Consumer Publishing Trends: Micropayments, Platforms, Global

We’re proud to number a nice mix of successful B2B and B2C magazines among our Mequoda Members. This reflects the potency of the niche strategy + multiplatform publishing combination – it flourishes in both habitats. That said, consumer publishing is of course a key part of digital magazines’ future, but it doesn’t have some of the hardwired advantages of B2B publishing: a steady built-in (some would say captive) audience; not nearly as much competition in most cases; and more nimble products.

Looking to Make a Magazine Online?

To make a magazine online is to set out on quite a journey. It’s a journey that will require comrades, and we’re more than happy to join you on your digital publishing odyssey. There will be turbulence, bumps, and stormy weather. But there will also be success if you’re willing to work.

Online Media Industry News: Mobile, Advertising, Data

While there’s a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try to tell you about both ends of the divide!

The fundamentals of digital publishing include multiplatform strategy, subscription strategy, and advertising. But the proliferation of mobile video and audience data, while definitely serving their purpose, can sidetrack magazines.

TheMediaBriefing.com does a nice job of covering these realities and other online media industry news with some recent articles. Let’s take a look!

Association Magazines – Not Just for Members Anymore?

Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development? One big name in the business is offering a resounding yes. We have to agree, of course. Legacies, startups, brands, B2Bs, and, yes, professional groups

News From B2B Publishing Companies: SourceMedia, Dolan, and More

We count many B2B publishing companies as Mequoda Members, in large part because you’re hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and conferences; and you have tons of material to draw from for content like articles, white papers, instructional videos, podcasts, and more.

Still, you come to us for a reason – you haven’t quite put it all together yet, because the industry is always evolving, and demands for products, platforms, and personnel are changing.

MediaPost has recent stories on these topics and more. Let’s take a look!

In Marketing + Publishing, Conferences Best for B2B Attendance, Getting Execs’ Attention

Publishing conferences and publishing events are without question among the pillars of the Mequoda Method, so much so that we host many ourselves during the course of the year.

Events generate revenue, create opportunities, and build relationships. They provide exponential chances to promote your digital publishing brand and for repurposing content.

So, eMarketer certainly doesn’t have to sell us on the effectiveness of publishing conferences, but it’s encouraging to see that the marketing and B2B realms are in alignment, as well, according to recent studies. Let’s take a closer look at those to wrap up the week!

B2B Publishing News: Editorial Advice, Mergers & Acquisitions, Digital-Only Decisions

The latest in B2B publishing includes Penton’s purchase of MRO Network; Informa’s bet on events; and CIO’s big change
B2B publishing represents the best of niche strategy; audience development depends largely on the quality of your content and whether you can earn the trust of executives in your target trade. In addition, B2B publishing lends itself

Digital Advertising Trends: Data, B2B, and the Two-Horse Race

Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost’s Media Daily News, make note of the Interactive Advertising Bureau’s new data initiative, as well as the indicators present in the recent B2b ad revenue jump.

Magazine Publishing Industry March Update: Mergers, Staff Moves, and More

Every month, we check in with Folio:’s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes, plus a couple of major purchases and one major redesign.

Why B2B Portals Matter: Legacy Publisher’s Subscription Website Supercharges Revenues

There’s no better example of how critical a subscription website can be to a legacy publisher than the story of Psychotherapy Networker.

This 30-year-old magazine was launched by a group of therapists who knew their colleagues had a need for in-the-trenches information, rather than lofty academic articles that didn’t help them in their day-to-day work.

SIPA Member Profile: Lubka Raises Profile and Issues in Canada

Lidia Lubka, publisher/editor, EcoLog, Toronto, Canada

What was your first job out of college and how did you get into this business?
After graduating with a journalism degree, while trying to find a job in publishing in Toronto (more opportunities in the U.S.), I took a position with a social services agency, organizing the agency’s archives for a book. It was sort of a publishing job, I told myself, though the pay was so low that I actually could have qualified for the social services. [Eventually,] I landed an editorial position on two legal publications with Carswell (now Thomson). After a year, I jumped ship to another publishing company, Southam (later Hollinger, now Business Information Group) where I rose from an assistant editor to publisher/editor of legislative publications, which I still am today.

SIPA Member Profile: Campeanu Makes SIPA More Worldly

Florin Campeanu, General Manager, Rentrop & Straton, Bucharest, Romania

SIPA: What was your first job out of college and how did you get into this business?
CAMPEANU: My first job was in mass media, back in 1993. I was a journalist for one of the most important Romanian daily newspapers, “Jurnalul national.” It wasn’t “out of college,” but… in the same time. I started to work one month after I was admitted to the university.

Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
Definitely there was a defining moment for my career! I loved being a journalist, but after three years I realized that the Romanian media had moved to [becoming] a tabloid media: many crimes, fake celebrity, scandals, corruption. And this wasn’t my idea about mass media. I’m a conservative guy; I truly believe mass media must have an educational side.

How to Start and Run an Effective Online Marketing System

Key components of the Mequoda Internet Marketing System

The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships.

How to Start and Run an Effective Internet Marketing System

The Mequoda Marketing System is comprised of the person in search of the information—the user; the publisher of the information—the operator; and the partner, or partners who work with the publisher to send traffic to the publishing website. The goal of the system is to acquire, build and monetize customer relationships. The system relies heavily on user and partner activity, a characteristic that allows the publisher to generate higher than average revenue per employee.