“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best-performing publishing partners—who publish on
In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing.
We shared a story
Mequoda Publishing Network is all about learning new things and sharing that knowledge with others. One thing that we are having a lot of fun with right now is learning
One of the most important email marketing guidelines you'll encounter is how to confirm subscribers to your email list, and there's always time to change your mind.
When you think of
I'd like to invite you on a journey of transformation. Imagine a world where your email newsletters not only reach your audience effectively but also deliver impressive results with every
You may be sitting on four significant hidden assets that you can use to build your email marketing lists quickly
Do you realize that you might be sitting on a few
We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the
The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers
What should your email marketing service provide?
Email is technology’s gift to marketers. For good or bad, it allows companies to send word of their products and services into the inboxes
“The days of renting or buying email lists are over. Email exchanges with aligned partners is the quickest, easiest, and cheapest way to grow your audience.”
I Like Crochet now reaches
We have spent years advising on SEO, how important subject lines are, and other tips to get your emails read and responded to. For the past few years, we have
“Digital growth for GreenPrints includes engaging print subscribers online—but rapid and big growth has largely come from Mequoda’s Email Exchange program.”
In less than one year since its new website launch
We Like Sewing—a site just over a year old, serving sewing and quilting enthusiasts—tops 275,000 active email names, largely built with an aggressive Email Exchange program.
“You don’t have to rent
“The days of renting or buying email lists are over. Email exchanges with aligned partners is the quickest, easiest, and cheapest way to grow your audience.”
In less than two years
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
One of the biggest moving targets in Mequoda best practices is the metered paywall.
The biggest question we get is, how much free content is enough? And you have to be
As we move into the brave new world of digital magazine publishing, one thing has not changed: your people are the absolute key to your success.
Over the past year and
It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an
If you have an idea for a new digital magazine and are considering the many options for publishing it, you're reading the right words, at exactly the right time, and the
A magazine sales letter full of content and detail works best for selling premium information products online. No matter how hard we try to make winners out of short sales
Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so
Are you itching to launch a new digital magazine, but you want to do it right, and you don't want to waste money on trial and error? That's completely understandable,
Some helpful hints on generating revenue through online advertising
What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed
Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online
Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,
We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM
If you could, you'd hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing
Aggregating great content is just as valuable as creating great content
Content aggregation is often given a bad name, because it’s often done incorrectly.
The best content aggregators approach the process
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some
In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture their attention. If you don’t succeed immediately, they're likely
The only thing standing between you and more revenue is better landing and order pages.
But how are you supposed to know what to test, beyond copy, images, and the words
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean
The steps to facilitating an effective roundtable discussion with roundtable discussion questions
Have you ever run a roundtable discussion?
Throughout my years in publishing, I’ve taken part in countless roundtables. During some,
Since 2006 we have held these fourteen guidelines as the most fundamental principles of the best website design.
Every website is unique to its own audience, so you can't include things
Successful website homepage design allows visitors to achieve their goals
Is your website properly designed to meet the expectations of your visitors? Often times websites encourage visitors to take an additional
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best
There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different
We are thrilled to announce that as of November 1, we have acquired GreenPrints gardening magazine in a complete asset-purchase agreement with GreenPrints founder Pat Stone. Acquired assets include GreenPrints
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to
We started this year with the launch of Food Gardening Network, a digital magazine publishing system that is built to follow all of our best practices, conduct additional testing, and
Are you looking for a proven email marketing template that is proven to grow your subscription business? How about seven?
If that sounds like you, then you're invited to join us
Do you want to know the secret to email marketing success? We have developed 7 email templates that will take your campaign from boring and bland, to jaw-droppingly engaging with
