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Tag: blockbuster articles

Protected: Executive Council Update: How an Editorial Calendar Works for You

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Protected: Executive Council Update: A New Tool to Better Manage Your Blockbuster Posts

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Protected: Executive Council Update: Best Practice Blockbuster Management Improves GVI by 34%

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How to Discover Blockbuster Articles and Make Them Convert Better

A client used this scorecard on their blockbuster articles to improve search visibility by 34%
A blockbuster article is a piece of content on your site that attracts a significant amount of traffic over a long period of time. For many publishers, this timeline might be years. For those just learning about blockbusters now, many will find that they get thousands of visitors every month from an article published in, say, 2008.

Content Planning: Nailing Down Ideal Post Timing and Frequency

A couple weeks ago I attended an SEO conference called SearchLove hosted by Distilled. One of the speakers was Rand Fishkin, better known as the Wizard of Moz. At the very end of his presentation, completely off topic talked about the time he saw that Hubspot posted 49 articles in a week, and wondered if they’d ever determined that that was an optimal frequency for them.

01-content-planning-nailing-down-ideal-post-timing-and-frequencyLike most of us, especially in publishing, Hubspot was basically on the page that “more content = more traffic.” So Hubspot replied that they hadn’t measured it exactly, and asked if Moz wanted to do an experiment with them. At the time Moz was publishing 8 posts per week. Both cut their frequency in half and the results basically told Hubspot that they could afford to write less, but Moz should write a little more.

How to Write a Blockbuster Post That Sends Consistently High-Quality Traffic for Years

I’ve always adored SEO when it comes to content creation. After all, don’t you want to write about the things people are searching for? Why would you write about anything else? A blockbuster post, which we consider any post that drives a considerable percentage of your website traffic every month, is usually in your top ten to one hundred traffic-driving posts. They’re usually composed of evergreen content too, which doesn’t expire quickly

More often than not, it’s the result of picking a great keyword with high search volume and a low number of competing pages. Over time, it could drive thousands or hundreds of thousands of page views to your site every month.

In other cases, you may have just gotten lucky with your blockbuster post. But lightning doesn’t usually strike twice, or at least not dozens of times. And you definitely want more of them. If one blockbuster post is sending you 5,000 unique visitors every month, two could send you 10,000. Three could send you 15,000. Wouldn’t you like to spend a couple hours writing three articles that send you 15,000 unique visitors every month?

How to Create a Blockbuster SEO Article

5 tips for writing and titling blockbuster SEO articles that will generate more Google visibility

A blockbuster SEO article is a post that will show up in the first three pages of Google, preferably page-one, and remain there for an extended amount of time.

Blockbuster SEO articles do not happen by chance. Although, I suppose if you gave a monkey a typewriter and an infinite amount of time, like the theorem states, it would be able to produce such a post, but it wouldn’t be done in a time efficient manner.