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Tag: branded media

Bryan Welch on Launch, Niche Strategy, and More

We can’t think of a better way to launch an upcoming series of interviews with Mequoda Members who are making waves in digital publishing than to post this recent email exchange with Bryan Welch, a paragon of niche strategy and an official Mequoda Master we’ve admired for a long time.

Condé Nast Editorial Staff to Join Marketing Efforts

Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.

Your Responsive Design Won’t Kill SEO

It’s official: responsive web design will not affect your SEO. This message comes straight from Googles Head of Search Spam, Matt Cutts, aka “Our Guiding Light” when it comes to the dos and don’ts of SEO. He posted a video on Googles Webmaster Help YouTube page about a whether or not responsive web design impacted SEO.

Internet Strategy Tip: How Forbes Uses Earned Media

Driving website traffic with syndicated content and organic search

Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they do not release these figures to outsiders.

Mequoda estimates Revenue per Average Visitor at $8.48 for 2006. Revenue per Average Visitor (RPAV) becomes the holy grail for how much an online publisher can spend to create one average monthly visitor.

Forbes Media Network Mequoda Case Study

Creating the World’s Most Popular Website for Entrepreneurial Capitalists

With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media Network is on a roll.

Forbes Media currently includes print, online conferences, radio and TV properties. At this time, an estimated $330 million still comes from the American edition of Forbes Magazine, however, senior executives Steve Forbes and Jim Spanfeller both tell Mequoda that online publishing revenues will pass print in 2008 or 2009—if the current growth rates for both print (up 6% for 2006) and online (up 57% for 2006) hold for 2007, 2008 and 2009.