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Tag: bryan goldberg

Social Publishing Platforms: A Siren Song for Publishers

Social publishing platforms are all the rage for publishers looking to repurpose content, cultivate audience, and drive traffic, and providers’ offerings are becoming more sophisticated and specialized. Or, in Facebook’s case, irresistibly too big to fail, for now. In the meantime, other brands and publishers, like Adobe and Condé Nast, are focusing on in-house digital solutions. Let’s take a look at four recent Digiday stories that cover all of this ground.