Tag: comScore

Is there a hotter trend in publishing than the in-house branded content agency? And what does this phenomenon mean for niche digital magazines?  

The MPA's annual American Magazine Media 360 Conference (in the past called the American Magazine Conference) took place last week in New York City with an estimated attendance of 500,  

Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.  

Ev Williams' Medium – the long-form digital publishing platform that launched a couple of years back – has steadily grown in both audience and users, crossing off each item on  

The Association of Magazine Media (MPA) released its "Top 10" magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by  

Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine  

Inc. is experiencing growth that most magazines aren’t, and that includes some of the major magazine publishers.  

Condé Nast has partnered with GroupM for digital advertising, reports Folio. The deal, according to the article from Folio, “guarantees 100 percent viewability of digital display and video ads across  

Harvard Business Review does a great job at social media. In fact, they do so well that Digiday wrote an article crowning their success.  

The MPA’s new edition of the Magazine Media 360° Brand Audience Report came out recently, and Talking New Media is reporting on the story.  

Capital New York is reporting that Newsweek, owned by IBT Media, is profitable once again.  

There is a lot that goes into mobile advertising. There are different ad types and different devices to cater to. What works for some audiences may not work for all,  

Traditional publishers are still attracting younger generations, reports Digiday. With the data from ComScore, Digiday performed a comparison between brands popular with millennials and major legacy publishers.  

With its print reincarnation established, Newsweek 2.0 is setting its sights on its original mission: a robust digital presence. Capital New York reports that Editor-in-Chief Jim Impoco is devoting considerably  

Condé Nast is bringing property Epicurious.com under the control of Bon Appétit magazine, one of its leading titles. Ad Age reports that the publisher is hoping the combined audiences will  

Publishing analysts Chartbeat have concluded that mobile traffic complements desktop traffic, with consumption coming literally night and day (or home and work), respectively, Digiday reports.  

Ev Williams' Medium, the long-form publisher that launched as a platform, is making its move into monetization by partnering with BMW on a native advertising package.  

TheWeek.com is shattering traffic numbers. According to comScore, the site drew 7.7 million unique visitors in May. For its part, Google actually registered 10 million uniques. The success has come  

Hearst and Revlon will co-produce a 10-episode video series after striking a deal worth a "healthy seven figures," Ad Age reports. The partnership will also include print ads, digital displays,  

In a move that is sure to thrill struggling journalists across the world, Gus Wenner, the 23-year-old son of Rolling Stone founder Jan, has been promoted to head of digital  

The digital success of Business Insider is due largely to the bold vision of its co-founder and editor, The Guardian reports in a profile of Henry Blodget.  

The Interactive Advertising Bureau's Rising Stars ads – which use rich media, video, and other breaking technology in brand-friendly units on both desktop and mobile – are seeing 70% more  

Victor Luckerson from Time writes, "Today Upworthy announced a new native advertising partnership program that will allow businesses to pay for sponsored posts on Upworthy or commission the viral experts  

According Talking New Media, "three months of data from comScore finds that readers that enter a news website directly spend about three times as long on that site as those  

TIME debuted its new website last week and its design is so mobile friendly that even the non-mobile version has a three-line navigation menu up in the top left corner  

Search Engine Land is reporting that Google has released a new search algorithm update named "Top Heavy". Barry Schwartz writes, "Matt Cutts, announced that Google has released a refresh of  

The Wall Street Journal has started to produce new first-person interactive videos, reports Journalism.co.uk. The first interactive video to be released details the "changes to the US healthcare system under  

Some reputable industry researchers believe tablets have reached a critical mass For the digital magazine publishing industry, an increase in tablet ownership is quite favorable. The larger population of tablet owners,  

For online business owners, 2011 brought many new operational considerations. As an industry, publishers cannot wait to see what the next “big thing” will be in 2012. Instead of waiting for  

6 tips for creating emails designed for mobile devices Originally, we were telling publishers to design websites optimized for mobile devices. This was at the time when the mobile revolution was  

Discover why you should be using web video as you publish content online Online video is all the rage in today’s digital world. From video advertisements to educational video content, it’s hard  

Discover how professionals are using the popular social networking site Are you using LinkedIn for professional reasons? Are you using it to find employees to hire? Have you used it to look  

The king of search engines makes history; does it mean anything for online publishers? In May 2011, Google hit a milestone by becoming the first company ever to reach 1 billion  

Statistics on email usage for mobile and social media users Last week we discussed comScore’s “2010 US Digital Year in Review” and its findings on email usage. To continue on this topic,  

What this means for online publishers and Internet marketers who utilize email relationships A drop in email usage has been reported by comScore for most age groups. What's important to note is  

5 components of a search engine optimized article template that will lead to more website traffic Whatever topics your content covers, following an article template will help you increase website traffic. Following  

Cyber Monday’s showing in 2010 hits an all-time sales record In a time when people are hesitant about spending, US online retail sales hit an all-time high on Cyber Monday. According to  

Other major players in the search engine realm are losing share The use of search engines is critical to the success of online publishers for both organic and paid search listings. Therefore,  

This information might make more online publishers try paid advertising with Google Has Google Instant changed the way you search the web? How about online advertising? Has Google Instant made you want  

Lacking content? Are you hesitant about content platforms? Here are two solutions Content marketing strategies are constantly evolving due to changes in the Internet, technological devices and the ways people consume  

Define your social media strategy by learning exactly who is on twitter and what they're tweeting about  

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on  

How They Created the World's Number One Business Website We've been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors  

Creating the World’s Most Popular Website for Entrepreneurial Capitalists With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media