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Tag: content distribution platform

Top Digital Publishers’ Hottest Hire: Platform Relationship Managers

The top digital publishers have risen – and stay – there because they’re willing to experiment, evolve, and tread along the cutting edge of industry-wide best practices while pushing out ahead of the pack with new practices. This includes everything from hiring trends to social strategy, mobile video trends to ecommerce website design.

To start off this week, let’s take a look at Digiday’s coverage in those four areas and then some.

Will Apple News Serve as Solid Content Distribution Platform for Publishers?

There’s no such thing as an excess of content distribution platform outlets – the more the merrier, as far as Mequoda Members are concerned. But Apple Newsstand certainly had its fair share of detractors despite the visibility and content monetization it could provide digital publishers during its better moments. Now phased out, it gives way to the highly anticipated Apple News – which officially goes live today – a publisher app that will operate much differently and comes with its own criticisms … as well as upside.

What are publishers doing to maximize that potential? Digiday, always on top of it, reports on the plans of several legacies and digital natives, while also covering some concerns.