A content marketing strategy is developed to help content publishers properly market and sell content-based products online. Today, content marketing typically involves great optimized content, the use of social media platforms to engage audiences, email marketing initiatives, and online publicity, among other techniques.
Discover the tactics Internet marketers are focusing more attention on in 2011
Earned media, also known as unpaid media, is expected to see an increase in spending this year.
According to The
Interweave certifies 85 employees in content marketing best practices
In the past, some employees would take it upon themselves to become acquainted with digital skills necessary in performing their jobs effectively.
In
A program agenda vital for 21st century online editors
In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague
Experience 90 minutes filled with complete strategies for content licensing and learn all the details
Serious online publishers are stirring about ways they can monetize existing editorial content.
Many of these same
Search engines should be the primary source for driving blog and website traffic
In the Mequoda Daily yesterday, we discussed how to use Article Templates to increase website traffic coming from
Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams
2011 is the year of content.
2010 brought new advances in technology with
Our new Content Marketing Strategy 2011 white paper discusses Content Marketing in the Digital Age
Download your FREE digital copy of Content Marketing Strategy 2011 now
Since many Internet marketers and online
Hours of live commentary and actionable strategies for Content Marketing
In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and
6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch
This free report from Mequoda Group discusses principles of a successful content marketing strategy that online publishers and content marketers are currently utilizing to create communities around their content
(Nationwide)---The Internet
Why corporations decide to have a blog
Companies of all sizes have been implementing blogs, or planning on implementing blogs this year.
eMarketer is estimating that 40% of US companies will manage
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as
This free report from Mequoda Group discusses the seven principles of the content marketing strategy that successful online publishers and content marketers are using
Content marketing has become a token of
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face
This free report from Mequoda Group discusses the content marketing strategy that successful online publishers and content marketers are using
(Nationwide)---Studies have shown that content marketing is going to be a
Website components for more conversions
Online publishers have a challenging job nowadays.
Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at
Let us not forget the rules of engaging writing…
Those producing a lot of written content on a consistent basis realize that some pieces will be better than others.
Especially in these
Two tactics for determining the content that makes up your online business
The way you envision the content on your website may not be the way your prospective audience members search
Use the Mequoda Key Metrics Dashboard to track operating statistics.
Business management guru Peter Drucker said it first more than 50 years ago. You can't manage what you don't measure.
Today there
Are you citing these three reasons for engaging in content marketing?
The end of the year often signals a time of desired change in people. For those of us operating an
Redefine working relationships for the benefit of all stakeholders.
In a Mequoda System, a publishing company’s owners, managers, and employees all share information, authority and responsibility in a symbiotic relationship that
As we head into 2011, what will be important to content marketers?
In an industry that is constantly changing, it’s important to keep an eye out for new trends and developing
Have a plan for implementing your database marketing strategy.
I don’t know why you chose a career in publishing, but for me, it has been my mission and my passion. I
Popularity of content marketing and branded content are on the rise and the iPad may play part in this equation
As the end of 2010 comes nearer, let’s take a look
Learn how to use Twitter to sell your Books and eBooks
Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal
Become a bit more knowledgeable about your bounce rate
How familiar are you with bounce rates?
If you spend time poking around your analytics package, you probably have seen the numbers associated
A Mequoda Content Marketing System depends on building user relationships that begin with email capture.
In 2011, more than ever before in the history of publishing, the database is king.
Building user
Facebook loopholes for creating content marketing promotions that work AND adhere to their policies
Many publishers just launch into running their own promotions and sweepstakes through Facebook, but a good percentage
Master 4 steps for content marketing that will lead to a sale
Content marketing is one of our favorite topics to discuss at the Mequoda Daily.
Content marketing is the current face
LinkedIn has made a number of changes to improve your experience
Earlier this year, LinkedIn purchased the recommendation technology company mSpoke and ChoiceVendor, a startup that provides ratings and reviews of
The use of video online is increasing
Those among us with dreams of being film directors and documentary producers can rejoice. Well, maybe not, but the popularity behind online video content
A Mequoda Content Marketing System is driven by earned, organic media.
Since the first time we organized these content marketing tenets (in 2003), the third principle has always been about search
Ways to generate more buzz and traffic for your website
Have you ever thought about the value behind link reviews? Some publishers miss out on utilizing link reviews because they are
The emergence of new entry points makes online marketing more complicated for publishers.
Our customers — the consumers of the information you and I publish — now have more options than
Where to marketed your online articles to increase website traffic and build your email list
As in the past, marketing methods will come and go. It’s getting harder to send email.
A lesson developed from modern times
Transparency implies openness, communication and accountability – characteristics deeply important in building relationships.
The Internet has created a place for those who want to communicate through
A different way to look at contextual ads
I recently attended a seminar in Philadelphia called the AdWords Seminars for Success. The presenter was Brad Geddes, the founder of bg Theory
