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Tag: cpm advertising

The Most Profitable Websites Have Mastered this Simple Advertising Strategy

Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large media company.”

Further, he advised that “scarcity” is the only advantage left to media companies, and they’ll have to create that with their unique content or unique services to advertisers. Luckily for the niche subscription website publishers we advise, scarcity comes right along with being “niche,” unlike larger publishers competing with Yahoo and CNN for cost-per-click (CPC) dollars.

5 Hugely Profitable Multiplatform Sponsorship Advertising Models

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third-party sponsors (external advertising) on a CPM, CPC, CPA, or SEA basis.

When Multi-Platform Advertising Isn’t Enough

Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships

“[Publishers] are not selling ads — they are selling desired outcomes,” David Leskusky, NAPCO Media president wrote in an article for Publishing Executive. The message: advertisers aren’t looking to see their ads in lights anymore, on a webpage, as a full-page four-color ad, unless they’re seeing

Two Reasons Why Advertisers Prefer Email Advertising

How to sell online advertising and get a higher CPM advertising in your email newsletters

Hybrid Archetype

A Mequoda Website Satellite Archetype that combines the strategic intent, or goal, of 2 or more website archetypes. A print example would be newspapers or magazines, where they generate revenue from subscription sales and advertising. Many publishers chose this model online and make a lot of money. The challenge with this archetype is designing the website’s architecture to be simple and effective, to avoid user confusion.

Why Publishers are Using Vertical Search Engines

Publishers see vertical search as opportunity to “reclaim the online community from Google”. Depending on what area of technology you are coming from, vertical search engines can be described different ways. If you’re coming from the technology side, they describe it as a way to search the space that Google does not get to. It also does not require or need the “natural language” technology.

Controlling Search Engines

Fed up with search results? Now you can create your own engine

We at the Mequoda Group are very fond of our website archetypes.

They are website designs from which all similar websites are patterned—kind of like a category.

We’ve previously identified seven distinct archetypes, and each has its own unique tactics and strategies. Some may sound very familiar to you, like:

Forbes Internet Hub Case Study

How They Created the World’s Number One Business Website

We’ve been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors per month, I think it’s fair to say that Forbes.com has done just that.