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Tag: cross-device analytics

Mobile Magazine Publishing Demands Data, Tech Chops

The promise of mobile magazine publishing is no mirage — it’s just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the Holy Grail for digital magazines looking to expand and solidify their digital business.

But there are many questions. Mobile app or mobile web? Handle tech in house or hire vendors? Which cross-device analytics to focus on? Which software and code to use?

Publishing Executive covers at least a couple of those questions in recent articles. Let’s start the week by taking a look at the answers they came up with!