Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so
There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because
Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial
Your membership website is made up of a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to
Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.
It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
Mequoda announces the launch of The Old Farmer’s Almanac 1792 Society, the latest Mequoda
If you're going to be an online subscription marketer, there are three things you're going to need, in no particular order:
A content management system (CMS). Not only should it be
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue,
As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw
You wouldn't hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
Your website typically includes dozens of components or subsystems. For a legacy business, many of these components already exist and must be integrated into a larger system that consolidates all
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Page views are a precious thing, and you should try not to waste them.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a "smart
Are you following the Google rules that have been set out for all publishers?
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility.
Ask yourself these seven questions before starting your journey towards digital magazine transformation
I'm going to go ahead and assume if you're reading this, you have a print publication who is
Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams
Our reporting on multiplatform publishers leveraging new personnel for success continues today with news on Apple,
Mequoda Masters).
In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform
Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules
Subscription websites expand in a multitude of ways. Of
In practical terms, many publishers don’t really need a shopping cart. Many publishers have only a few products to sell. If your business offers one or two magazines, a few
A successful multiplatform publisher will consistently look for the next big way to enhance his or her brand, and focusing on digital evolution is one major way to do it.
Christian Science Monitor pushing new digital product; Time Inc. to launch new digital video service for publishing websites; Vice benefits in ad exposure with redesign
Many changes come to publishing websites
Over the past two decades, the Mequoda consulting team has worked with more than 300 niche media brands to help them grow their audience, revenue and profits. Several of them
Will you prioritize upgrading the tools that will save you time, money, and your future?
"You live and die by your ability to prioritize. You must focus on the most important,
Recall the first best friend you made. Maybe it was on the bus, or at an arcade, or maybe you bumped into one another at the roller skating rink.
You were
What to look for in an online shopping cart system, from Haven Nexus, to Shopify to WooCommerce
Ecommerce has become a core part of any multi-platform publishing business. Even publishers who
Perhaps you’ve heard about Mequoda’s Haven Nexus Customer Experience Management System. After all, it’s the only technology you can get from the same company that can deliver a proven strategic
One really profitable revenue stream is a good thing. Two really great revenue streams is even better. Multiplatform publishers for the win!
Most niche publishers we know have books as part
What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready.
As publishers have struggled with print revenues during the last 10 years,
What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub
If you are a magazine publisher, it behooves you to remember what makes the
The classified content business model is the modern day equivalent of what used to appear in the back of many newspapers and B2B magazines
Listings for products, services, and jobs are
How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on
These organizational teams are key components for building a highly effective and efficient multiplatform publishing business
Building a multiplatform publishing business is never easy, but it is practically impossible without the
Your systems team must always have one foot in the present and one in the future, understanding how all existing technologies span and intercept to create a content marketing system
Publishers
The book content business model can give you a variety of items to sell that can be sold digitally for a large profit
When developing strategic plans for CAROTME (content, audience,
At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management
Most legacy publishers have years and years of content that sits on their website and can still be extremely useful for their audience. In addition, they create new content all
What to look for in a classified ad system, from Haven Nexus, to yClas, Classipress and ClassifiedEngine
Classified ads have a long tradition of providing service to readers. For newspapers, classifieds were a major
Whether you're outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key
I've been running marketing services departments and companies
Publishers today have a complex mix of digital opportunity at their fingertips. Complexity is familiar to publishers – from the intricacies of printing and distributing physical products, to harnessing the
You may be thinking that your brand is already activated. After all, it exists, right? However, with all the changes in the digital publishing industry, there is a greater activation
The future of digital publishing focuses on automation and an array of platforms
Email is only one of the ways to approach effective communication.
In fact, a fully integrated, holistic approach to
