Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number
There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular
Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans.
Some of these plans covered the complete overhaul
Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money
Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what
Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based
"You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the
Your membership website is made up of a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to
This week we're focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method's ACEM, is really about retention, and the idea that if you’re
Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.
ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.
It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of
In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have
ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.
You hear us talk about the Mequoda Method, and how we've developed it by watching the world's most successful publishers transition from print to the digital world, but there's so
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
Mequoda announces the launch of The Old Farmer’s Almanac 1792 Society, the latest Mequoda
Do you think a 24/7 online encyclopedia of information is a product people might subscribe to? Would they be willing to pay more for a subscription to your magazine if it
If you're going to be an online subscription marketer, there are three things you're going to need, in no particular order:
A content management system (CMS). Not only should it be
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue,
What do you think are the essential elements of the perfect digital magazine?
If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as
As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to
As preferences for digital magazine consumption go digital, here's a list of all the ways you can improve your multiplatform editions.
Last week we published this year's 2018 Mequoda Magazine Consumer
As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the
The essential core characteristics of a magazine are those that define the user experience.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes
You wouldn't hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never
You don't get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon,
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
Your website typically includes dozens of components or subsystems. For a legacy business, many of these components already exist and must be integrated into a larger system that consolidates all
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
It's not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.
In today's Strategy Spotlight,
You make decisions every day, but how often do you roll back to the basics, and the foundation of your business, by considering how resources are spent on production and
When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?
You need a magazine consultant that acts as a general contractor, and a content management system that does, too.
In the past I've divulged what to look for in a magazine
We recently wrote about why magazine clubs are on the rise.
A magazine club is reminiscent of the book club model where you pay one price and gain access to a
For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task
When we set out to launch the I Like Crochet
Last week we talked about how to measure your domain authority, and this week I'd like to talk about how to improve it through link-building strategies.
A client of ours,
