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Tag: daily email newsletters

Subscription Marketing Techniques for Promoting the Benefits of Web Libraries and Collections

In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not. But we find that copywriters don’t typically love to work that way.

Big Strength Behind Email Marketing Continues

A new report on email marketing from ClickZ with Adestra reveals adjustments to email user habits

Email marketing is still a powerful medium, even though some pundits have been talking about its decline for years. A new report from ClickZ with Adestra details the value of email marketing today.

7 Ways to Build a Better Ad Package for Sponsors

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an exclusive sponsor of anything, but what brought them in was a separate but aligned strategy: scarcity. The most scarce and desirable sections of a magazine are the back of the front cover, and the back cover, which go for more than $100,000 each in most magazines. And a new element that the web brings to advertisers, moreso than ever before, is alignment. The most successful sponsor-driven publishers we know do very well at aligning the right ads with related content.

Magazine Marketing: Using Email to Boost Advertising Sales

“It’s more effective than direct mail and as effective as telephone – and so much less expensive.” That’s a quote from ClickZ’s latest report, Email and the Age of First-Person Marketing. While marketers were saying just three years ago that social would consume email, it’s proven to become even more powerful and celebrated during that time, especially in magazine marketing. A study by the Direct Marketing Association shows that “email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.”

How to Promote a Digital Magazine: 10 Strategies & 1 Major Must-Do

How to promote a digital magazine online, offline, and everywhere in between
How do you usually promote a magazine? Afterall, subscription and newsstand sales are the keys to driving advertiser interest, so what are you doing to promote your print magazine?

Blow-in cards. Social Media. Newsstands. Direct mail and email renewal series. Subscription agents. The list goes on.

Now what

The Best Place to Put an Email Call to Action in a Daily Newsletter

Are people finding and clicking on your email call to action, or is your click-through rate dwindling?
The Dalai Lama said, “In order to carry a positive action we must develop here a positive vision.” And if you want your customers to take an action, you must put the instructions in front of them. Otherwise, how

How to Create Magazine Spin-Off Products Like a Trump

Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it’s going out of style (it is, in fact, in style.)

Donald Trump inherited a sum of money and turned a junky hotel at Grand Central into a Hyatt as his first big business project. Real estate took off from there. But as much as Trump has become a real estate mogul, that’s not the end of his product line. As former GOP candidate Mitt Romney reminded the world recently, there have been other products beyond hotels, like Trump Airlines, Trump University, Trump Magazine, Trump Vodka, Trump Wine, Trump Water, Trump Steaks, Trump Mortgages, Trump Jewelry, Trump Mattresses, and the list goes on.

How to Promote a Magazine Digitally

Digital publishing success comes with a multiplatform publishing approach.

Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling traffic to their websites from 3rd party sites.

What is Website Taxonomy?

Website taxonomy needs to be clear and easy to understand so your audience members can find the information they seek. The mobile version of your website has to be even more concise and understandable since it’s displayed on a much smaller screen.

Did you go through all your online business’ topics prior to launching your website? Is all the content properly aligned with uber phrases labeling the top content and related topics found within them?

Take a Look at These Top-Performing Email Newsletters

The email newsletters with the highest open rates and click-through rates have some specific reasons for their success

During the month of June, we sent out 20 daily email newsletters and five Week in Review emails. Additionally, we sent out at least one promotional email each week during the month.

Recently I took a look at the email statistics for that month to determine the top performing email newsletters in terms of open rate and click-through rate. For today’s article, I will discuss the four email articles that received the best results, and the characteristics of them that helped lead to the highest open rates and click-through rates for the month of June.

Monitoring and Optimizing Your System

What’s a subscriber worth to your organization?

This question takes into account the total amount of revenue you generate and the total number of subscribers in your email file.

Although not all subscribers are equal in the way they engage with your content and brand, it’s important to take into account the totals. In many instances, a small percentage of users will account for the majority of revenue you generate. These are the people who read your daily email newsletters, subscribe to your digital products and attend your live events. They love the information you provide and consider it to be vital their professional success or their personal happiness, depending on the type of content you provide.

Do You Mequoda?

Mequoda editors do it daily…

The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.

In 2011, the Mequoda System Open Content Standards have been updated through extensive research and testing to provide a solid foundation for starting and running a successful online media business. These standards allow online publishers to build audiences while catering to the subscribers’ needs and desires.

TSI Network Seeks Chief Marketing Officer

About the Chief Marketing Officer position

TSINetwork.ca is seeking a Chief Marketing Officer to lead their Direct Response marketing efforts. To fit this position, candidates must have a decade or more (or the equivalent) of hands-on experience with Direct Mail marketing techniques. These techniques will be primarily performed through online marketing, with occasional Direct (postal) Mail campaigns, and both postal and online renewal efforts.

The ideal CMO candidate will have a decade or more of Direct Mail marketing experience, ideally in magazine or newsletter publishing, for some other type of periodical publisher, or in selling a continuation product. Having interest in, or being familiar with, investing or related financial topics, is a plus.

Turn Simple Online Marketing Metrics into Robust Competitive Intelligence

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.

Mequoda System History and Methodology

I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for a variety of magazine and newsletter clients. It was during that time when the folks at Computerworld had the revolutionary idea that we could sell subscriptions to their print magazine via the Internet. The program took about eight months to develop and was successful, in that we were able to sell print subs at a cost per order of about $65—a little below their average cost per order via direct mail. And that was the beginning of our journey.