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Tag: dedicated landing page

Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source.

Week in Review: November 8th, 2010 – November 12th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: October 25th, 2010 – October 29th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Dedicated Landing Page Templates

The sole purpose of a dedicated landing page is to get that order.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They may attract organic traffic, but are dedicated to converting traffic, regardless of the source.

Generally traffic arrives at dedicated landing pages via links from sources the publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising.

To date, the Mequoda research team has identified six unique variations on the dedicated and hybrid landing pages:

Dedicated Landing Pages: Marketplace Landing Page

Marketplace landing pages are the gateways to sales

A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.

A dedicated landing page is an indispensable part of your online marketing campaign. It is dedicated to converting traffic. It’s only reason for being, is to get that order.

Dedicated Landing Page Templates: Rapid Conversion Landing Page

Rapid Conversion landing pages drive website traffic 24/7/365

When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?

That’s one design for a landing page, most likely a rapid conversion landing page or email capture page. Rapid conversion landing pages are used to entice a user to enter a low-risk (also known as a low-friction) transaction. Either with a free offer or delayed payment option (a bill-me-later offer).

Hybrid Landing Pages: The Priority Code Landing Page

The priority code landing page lets you know where sales leads originate in order to control advertising expenses.

The priority code landing page is a hybrid dedicated landing page that’s part of the online order flow. A publisher might drive users to a priority code landing page where they can enter a proprietary combination of letters or numbers (alphanumeric code) in order to qualify for a special discount or express service.

Every Page is a Landing Page

Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?
Sure, that’s one design of a landing page, most likely a rapid conversion landing page or email capture page. Or maybe it’s a salesletter landing page selling a single eBook.

Mequoda Summit Boston 2008 Coverage: Website Architecture Tips

How to design landing pages that convert visitors into subscribers and buyers

Dedicated Landing Pages

Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source.

Creating Effective Media Websites

Learn the 12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize Website Traffic

12 Master Landing Page Templates

Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an indispensable component of your online marketing campaign. We define it as any webpage where you and your users begin a mutual transaction.

The end goal of a landing page can be to get users to:

Live Coverage: Mequoda Summit Session 6 – Designing Effective Media Websites

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors

How a Carefully Planned Contest Increased Unique Visitors by 35%, Doubled Online Subscription Sales and a Saw a 34% Growth in Email Subscriptions for GoodHousekeeping.com

If your budgets and resources are limited, we advise allocating them to efforts that are easily measured and monetized, like the contest Hearst Digital ran for Good Housekeeping last year. A simply brilliant and timely sweepstakes, offering $250,000 to pay off the winner’s mortgage, resulted in a 35% increase in average monthly unique visitors in the second half of 2007, doubled online subscription revenues in 2007 over the previous year and saw a 34% growth in email addresses.

Starting an online relationship with a low-risk transaction

Requesting an email address in exchange for permission to send additional offers

Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a transaction.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are designed primarily to convert traffic, regardless of the source.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are designed primarily to convert traffic, regardless of the source.

8 Landing Page Templates

The newest free report from the Mequoda Group

Looking for a crash course in landing pages? How about for free?

Well you’re in luck, Mequoda has a new free special report: 8 Master Landing Page Templates and When to Use Them. Just follow the link, submit your email address and the report is yours.

Landing pages are a vital component to any Internet marketing system. If you’re not optimizing your landing pages, the time to start is now because you are losing conversions.

The Retail Media Website Archetype

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales.

PR & Earned Media 101: Maximize Website Conversions and Start Relationships

SI.com Internet Marketing System Review

As we’ve mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the item a publisher decides to give away, it should be linked to a dedicated landing page with a strong conversion architecture that requires the visitor to give up an email address to download the free item. The dedicated landing page should also invite the visitor to sign up for a free email newsletter—one that promises to be filled with tips, tidbits, and interesting information about a specific topic of interest.