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Tag: defy media

Video Publishers: Monetization, Production, Social, Practices

If you’re considering joining the ranks of video publishers, the time to jump in is now.

Online Video Distribution at the Top of Publishers’ To-Do Lists

Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You’ve crossed off all of these items as you grow into a formidable media company, but there’s always another milestone on the horizon. These days, the task at hand is online video distribution. We came across five recent articles in Adweek that take a snapshot – or “screen capture,” if you will – of the current business environment for publishers and other industry players when it comes to monetizing video content.

Digital Publishing Solutions for Ad Blocks, Platform, Video?

While the problems publishers deal with can seem to multiply with each passing week, the good news is that technological advances, best practices, content innovations, and other digital publishing solutions are keeping pace.

Digiday recently ran three articles covering pressing challenges that publishers are responding to.

Playboy Digital Heading in Multiplatform Direction

Two recent hires at Playboy Enterprises Inc. herald a renewed commitment to its digital properties, as Matthew Mastrangelo joins the publisher as its first Chief Revenue Office and Cory Jones as senior vp of digital content.