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Tag: digital consumption

8 Take-Aways From Our 2016 Magazine Reader Study

What we learned about the average digital magazine reader in this year’s study about magazine consumption
This year, like we have for the last several years, we ran a study to find out how the average American adult magazine reader is consuming and creating new habits with digital magazines. We polled 3,241 U.S. adults with internet access.

This

Why You Should Focus on Building Digital Magazine Habits With Your Subscribers

Once print habits are gone, the magazine industry will rely on a new breed of digital magazine habits that you’re responsible for creating

Once pundits started waving the “print is dead” flags, the decline began. It was almost like the media was trying to coerce consumer habits, rather than predict the future. Print is not booming,

Want to Create a Magazine Online? Think Video and Subscriptions.

If you came to this website for help on how to create a magazine online, congratulations: You couldn’t have picked a better place. That’s just one goal the Mequoda System will help you reach, and it’s just the beginning of new growth for your company.

Imagine a world-class chef going through your leftovers and digging through your pantry to make you a dinner. If you threw together a bunch of ingredients with everything else you have going on, chances are that meal leaves a bit to be desired. When the chef does it, what results is a mouthwatering feast you never thought possible.

We are that chef. The ingredients are nearly limitless – they include everything from your portal to your email newsletter to your social media strategy to video and subscriptions. When we say multiplatform strategy, we mean it.

Digital Consumption, Particularly Mobile, Drives Magazine Growth

Since its inception in late 2014, we’ve been paying close attention to the Association of Magazine Media’s 360° Brand Audience Report, an innovative data study of digital consumption, as well as print readership, of magazines.

And we’re definitely not the only ones: With these monthly — or, in this case, yearly — reports, the MPA is providing context and parameters for publishers across the industry, not to mention encouragement in the form of consistently good news (on the web side of things, at least). While that good news seemed too good to be true initially, it’s standing the test of time, due largely to the thoroughness with which the organization conducts its research.

The Reality of Current Tablet Statistics

The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as much as readers have.

From bottomless reflowed pages to video advertising to text scrolling seamlessly past stationary images – and all the other tablet magazine best