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Tag: digital magazine executives

Digital Publishing Jobs: Data, Generalists, Additions, Subtractions

If you came here seeking digital publishing jobs to apply for, don’t be disappointed that you don’t see any listings in this post, because we’ve got something better for you: What digital magazine executives are looking for not only in 2016, but in the years to come.

Publisher Revenue: Video, Programmatic, Targeting

If there’s one thing all digital magazine executives can agree on, it’s that there are never enough publisher revenue opportunities.

Settling on just one is out of the question, and even once you’ve established several, they’re continually changing. Digital advertising, for instance, is currently facing ad blocking and ad viewability issues. And audience development isn’t just about successful content anymore; it’s about successful cross-device targeting. And video? Wow – just try to keep up with the advances, both in terms of technology and monetization.

These are just a few examples – today’s publishers have to stay on their toes. Luckily, we have industry monitors like Publishing Executive to help us out. Let’s take a look at what they’ve been covering in recent weeks.

The State of Publishing on LinkedIn

Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers? Article shares to LinkedIn have surged 600% in the past year and a half, according to ShareThis, but that pales in comparison to Facebook, Digiday reports.
And, more to the point, LinkedIn’s platform has changed drastically in recent months.

But this isn’t the most paradigm-shifting news for publishers. Imagine a world in which Conde Nast is considered behind the times with its digital publishing strategy. Well, that’s where we find ourselves, according to Digiday. Let’s start there this week!