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Tag: digital magazine publishers

Digital Magazine Publishers Experimenting with Better User Experiences

Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach and connect with audiences. Today we’re reporting on the latest attempts at providing better user experiences.

Digital Magazine Publishers Targeting New Audience Expansion

Digital magazine publishers are putting more emphasis on digital audience growth, and doing it through a variety of methods including internal content, acquisitions, and third-party content partners.

Digital Magazine Properties Expand Through Acquisitions, Enhanced Services

Digital magazine publishers will accept opportunities when they see a value in future or immediate gains. Today we’re looking at publishers who are forging ahead with new initiatives, from acquiring new companies and products, to trying new revenue strategies. 

Digital Magazine Publishers Experiment with the Newest Technology

Digital magazine publishers are grabbing ahold of the opportunities in front of them as technology evolves. Today we’re looking at news of these focuses and the continued interest in data solutions.

10 Most-Read Digital Magazine Publishing Posts of 2017

Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success
We’ve studied digital magazine publishing efforts and found what works. These reader-favorite posts from the past year help publishers approach the business with confidence. There is advice on starting your magazine

Digital Magazine Publishers Bolster Staff with New Hires

Digital magazine publishers Condé Nast, Rodale, and New York Times fill major roles with new talent

Publishers Consider Brand Awareness of Digital Ads

Procter & Gamble Co. cuts digital ad spend; Customers reportedly more trusting of marketers than many imagine; Condé Nast uses neuroscience for better digital ads 
Publishers using digital ads have a lot to think about. Not only do they need to create ads that are effective and help to build positive brand awareness, they also have to figure out

A Simple Framework for Planning and Modeling Your Digital Magazine

The questions you need to ask and the answers you should have before launching a new digital magazine
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage of digital editions to provide the features users want

Digital Magazine Publishers See Increased Exposure, Acquisitions, and Digital-First Moves

Digital magazine publishers Hearst and Condé Nast’s joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence

Digital Magazine Publishers Experience Launches, Partnerships, and the End of Print

Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line
We’ve already seen lots of changes from digital magazine publishers this year. Today we begin with Active Interest Media, which is shuttering it’s print edition of Skiing. Folio reports, “The quarterly magazine catering to passionate skiiers, in circulation since

Mequoda’s Top Digital Magazine Publishing Posts of 2016

Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters

In 2016, publishers couldn’t stop talking about the possibilities of digital magazines. After learning that digital magazines are a profitable content business model they’re actively seeking new ways to create new magazines, market them, and

Magazine Pricing Even for the Best Digital Magazines Still an Improvement Opportunity

Magazine pricing strategy has certainly evolved quickly over the past year. In 2013, we still believed that universal pricing was the best way to handle print, website and tablet products. Today, we’ve evolved our own thinking and our new Best Practice is decoy pricing, which requires different prices for different products.

2016 Mequoda American Magazine Reader Study & Handbook

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.

5 Common Tech Flubs When Creating a Magazine App

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap a few enthusiast articles up on a homepage and wait for the money roll in. Rather, online publishers must stay vigilant in repurposing content, developing a content distribution strategy, and cultivating audience through digital magazine apps.

Starting a Magazine Business Plan: Should Your Magazine Be Free?

If you’re starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven.

Will you choose a mass circulation strategy that allows you to compete with television and portals for advertising dollars, or will you compete with book publishers who sell users premium long-form high-quality content? Those who cannot choose and reside in the middle will likely be lost.

10 Top Digital Magazine Publishing Posts of 2015

Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines
This year in our Digital Magazine Publishing articles we’ve tackled everything from choosing the right magazine software, to identifying pricing strategies that get buyers to pick your highest package, and how to design a digital magazine

Freebie Friday: Tips for Creating Digital Magazines in a Tablet Magazine Publishing World

Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.

Our brand new Digital Magazine Publishing handbook, however, answers all of the questions most publishers have, and even some they probably haven’t yet thought of.

Statistics on Mobile App Users That’ll Steer Your Team Ahead

What’s up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile app user statistics bear out earlier predictions: We living in a mobile, mobile world.

Because we constantly survey the app field to keep our clients well-informed, we’d like to share some of the app user statistics of most interest to publishers.

Digital Magazine Publishers: Replicas Aren’t Dead, Says Expert

Recent articles spelling doom for replica editions could be misleading to digital magazine publishers, writes D.B. Hebbard in a recent Talking New Media post. For his part, Hebbard points out that replicas are actually on the rise, and he believes industry observers closing the door on them are doing so too soon.

Digital Magazine Publishers Making Moves, News

Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do this so that digital magazine publishers like you can get a sense of the industry landscape – and respond, adapt, or adjust if need be.

10 Digital Magazine Publishing Lessons for More Sales in 2015

Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine readers and subscribers to find out what they want in a digital magazine. The results weren’t totally shocking to us, however what was shocking is how few digital magazines out there know what their susbcribers want. And, who haven’t tailored their marketing messages to take advantage of the number one reason people subscribe to digital magazines.

Major Digital Publishers Prepare For iOS 8

As publishing in apps for tablets and smart phones continues to grow, major publishers are paying close attention to iOS updates so they can avoid bug problems that they’ve run into during previous upgrades.

You Love Us, You Really Love Us!

Even better, your opinion may have won you a free iPad Mini!
Over the summer we hosted a contest that asked you, our readers, to review our four new  best practice handbooks in exchange for the chance to win an iPad. Well, this morning we picked a winner!

Have you read our new handbooks yet? One reviewer sent

Print and Digital Bundle Revenues Skyrocket 108%

The Newspaper Association of America reports that circulation revenues are up 3.7% to $10.87 billion, which might surprise you.

But these aren’t your father’s circulation revenues we’re talking about; rather, the figure is based on 2013 circulation as a whole. In other words, the revenue includes streams from print and from digital.

Proven Digital Magazine Publishing Secrets Revealed in New Free Handbook

January 10, 2014 – BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has just published his second free handbook, Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World.

Content News: Branded Content Takes New Form

Are you surprised content marketing and social media are legitimate Internet business models?

Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like other forms of online advertising. Most true forms of content marketing allow users to sample content before making a purchase. Perhaps that’s the way marketing should always be.

Digital Magazine Publishing Software for Distribution

Three issues on the functionality and design of digital magazines

There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital publishing is headed.

While others pontificate, we have projects brewing. The focus is not to produce a digital magazine itself, but to produce the digital magazine subscription website where we believe the digital magazine will be ultimately housed. It will be the nexus between client and server relationships.

Digital Marketing – Catering to Impulse Buys

Digital marketing allows for more ways to offer impulse buy opportunities

Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products?

For digital magazine publishers and other content producers, it can be difficult to create impulse buying opportunities. For those with physical print products, the main hope is an impulse buy of a magazine issue. Most of these scenarios dictate new audience members or one-time buyers – not subscribers.

How to be a Leader in Digital Magazine Publishing

5 tips for succeeding with digital magazine publishing

The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is consumed on tablets.

Digital magazine content is typically divided into two product types: interactive replicas and interactive tablet editions. The interactive replica is formatted the same as its print counterpart, while interactive tablet editions designed specifically for tablets.

3 Tips on Digital Advertising

New technology brings advertising opportunities for digital magazine publishers

Along with digital magazine publishing, digital advertising has experienced changes over the past few years. Publishers and marketers have the opportunity to create ads capable of interacting and engaging users through an array of mediums.

Below I’ve listed three tips for creating digital advertisements that will help you get on the same page with consumers and marketers.

Digital Subscriptions Growing for Some Publishers

Digital subscriptions are helping publishers succeed in times when advertising is high enough

With the economic problems of recent years, digital magazine publishers have had multiple issues to address.

First, they have taken to the digital frontier by creating subscription websites, audience development strategies, and digital one-off products that can be purchased on-site or through retail and affiliate partners. Many digital magazine publishers are currently in different states of this change.

Top Digital Magazine Publishing Articles of Spring 2012

Tips, changes, and growth for digital magazine publishing

I haven’t met too many people who dislike the summer. Hot nights, hotter days, and a week long vacation falls into the plans of many professionals who work hard year round.

3 Possible Changes Spurred by Tablet Publishing

Tablet usage and functionality may lead to changes, dictating how and when digital publishing distribute content

Tablets, and the iPad in particular, have become the digital edition of the daily news. More tablet owners are using their devices while relaxing at home in the evening after 5 pm. Typically, throughout the years we’ve seen this time of the evening to be when news is consumed through newspapers and television. Now the iPad is turning into the popular device to use.

Some interesting data has come from the 2012 RJI Mobile Media News Consumption Survey recently. Out of all the survey respondents, 40% consumed media on large tablets, primarily iPads. Here are some of the key insights most relevant to digital publishers:

5 Essentials for Digital Magazine Publishing Success

Digital magazine publishing tips from around the web

If you’ve already worked out the formatting, design and content structure of your digital magazine publishing efforts, then it’s time to consider some aligned essentials. Digital magazine publishing success relies on having great content and finding the most devoted audience members.

The following five digital magazine publishing essentials focus on ways to promote your content throughout digital platforms, and how to educate your audience about the digital magazines you offer.

3 Ways Digital Magazine Publishing Has Changed

How presentation is evolving to make life easier for digital magazine consumers

Digital magazine publishing success relies on consistent adoption by audience members. In order to do this, connections need to be made, and steps benefitting the customer need to be taken.

Below, there are three advances taken by publishers who are focusing on providing the right audience experience, before and after purchase. Let’s take a look at these digital magazine publishing tips now.

Are Tablets Reaching Critical Mass?

Some reputable industry researchers believe tablets have reached a critical mass

For the digital magazine publishing industry, an increase in tablet ownership is quite favorable. The larger population of tablet owners, the bigger the potential is for digital magazine publishers, and brands offering other digital products.

Potential in Digital Magazine Publishing Engagement

Tablets are leading to interesting digital magazine publishing engagement from users

Digital publishers have been looking for clear indications on how audience members are using tablets to interact with their content.

With the same hopes, I looked at a few of our own stats in addition to looking at the information shared by other reputable sources around the Internet.

New Apps: A Digital Magazine Publishing Evolution

What will digital magazine publishing apps look like in the future?

What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this technology change the way mobile devices are used. Digital magazine publishers and brands have developed apps and placed them in digital app stores for the chance to reach new audiences.

First-generation apps were basically what you could expect from new technology. Some had operating issues, including loading too slowly, freezing, and not being compatible with specific devices. Although some app developers have found success, especially when it comes to developing games, there are higher expectations for the next generation of apps.

Attracting Email Subscribers Through Mobile

Google Currents can help digital publishers distribute content and build their email marketing lists

Mobile email and mobile website design have become topics of interest to digital publishers since the popularity and usage of mobile devices has grown.

In the past, I published posts about nine design elements for mobile email and three tips for keeping mobile email subscribers. After seeing how much interest there was on the topic, particularly relating to the first article, I decided to keep an eye out for new, exciting information to pass along on the topic of mobile email.

Digital Magazine Publishing Roundup: Publisher Partnerships

A recap of informative pieces on digital magazine publishing

Digital magazine publishing is experiencing changes, including a Hulu-like model for unlimited digital magazine consumption. Major magazine publishers, who have partnered to create this venture, are leveraging this new app.

Next Issue Media released an “all-you-can-read” app that gives users the opportunity to consume all the digital magazine content they want for $9.99 per month. Next Issue Media is the creation of five major global publishing houses, including Conde Nast, Meredith, Hearst, News Corp., and Time.

Five Tablet Guidelines Presented by the MPA

The MPA Tablet Metrics Task Force recently announced new guidelines for tablet metrics

The action was taken to better serve advertisers while attempting to create consistency among digital magazine publishers.

In addition to tablet metrics guidelines, the group created a common set of definitions and decided when data should be released.

The MPA Tablet Metrics Task Force consists of a group of magazine executives from seven publishers, including Bonnier Corporation, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith Corporation and Time Inc. Advertising agencies and the MPA Executive Committee were also consulted during this process.

The Relevancy of Google

From audience development with search engine optimization, to email marketing and social media, Google displays relevancy

Getting found online is important. Fortunately, search engines have made the process much easier. And according to the Pew Research Center, more people are satisfied with search engines than ever before.

Out of all the options, 83% of respondents cited Google as their preferred search engine.

Classifying Your Brand to the Digital Audience

Digital magazine publishing success requires a broad footprint that audience members are aware of

The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand to reach 100,000 paid individual subscriptions. Cumulatively, Hearst has sold over a half million digital subscriptions, and expects to hit one million by 2012’s end.

Conde Nast reported reaching half a million digital subscribers during the fall of 2011. At that time, 225,000 of those digital subscribers were receiving the magazine content in digital format only.

Learn from Your Audience on Digital Content Creation

When social conversations are the norm online, you need to be harnessing them properly.

If your audience is inclined to share their time with you via social media, you need to be providing them with valuable insight. This can be in the form of educational information, or simple pieces of a conversation. Asking questions of your audience shows that you care about their input, and that mutual respect is given to your relationship.

Generating Revenue Through Subscriptions

Subscription websites have never been more valuable as digital evolves

Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need a strategy. Making digital replica editions of magazine may be acceptable for a period of time, but it is enough to sustain a digital publication?

The point of utilizing new technological opportunities is to bring something new to your audience. Learning how to offer new, exciting digital content that connects with the current content you offer is how digital publishers will show value to their customers in the future.

Week in Review: February 13th, 2012 – February 17th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

A Needs Analysis for Digital Transformation

Looking to the future and acting upon it now

Thus far, content publishers have been actively discovering the best practices for digital content marketing. They’ve been analyzing their publishing assets and experimenting with how their legacy content could be used to build audiences online.

Much of this process is still the same, but there is another variable thrown into the equation now. Publishers have the chance to create more digital content that will actually sell – if isn’t just about the freemium model of content marketing anymore.

Updated Digital Publishing Bootcamp Announced

Do you recognize the keys to a sustainable, integrated digital publishing plan?

As a publishing professional, what do you consider to be the greatest areas of concentration for your work? What are the pressing questions you’ve yet to answer?

Digital magazine publishers have to focus on three main parts of their operation: content development, content distribution and data measurement.

3 Digital Magazine App Pitfalls

Many digital magazine apps are still underperforming due to some of the following reasons

With growth in the tablet industry, digital magazine publishing offers a significant opportunity. Unfortunately, the publishers and content marketers who have created inferior digital apps are currently missing this evolutionary opportunity.

Digital Publishing Tips Found On-Demand

Are you looking for ways to optimize your entire digital publishing business?

Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.

For instance, the design of your media website is crucial to consumer usability and product monetization. It also needs to be Google-friendly so more audience members can find your content.

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