Developers and publishers engaging in digital magazine publishing through Apple’s App Store need to know these new statistics
With the iPad taking the lion’s share of the tablet market, most publishers
Today’s live webinar – Seven Pillars of Digital Publishing Success – features a section on shareability. This pillar dictates the many ways that digital publishers can reach new audience members
Digital magazine publishing is taking off; where will it lead?
With the direction the digital publishing market is headed, it appears digital publications are here to stay. We will likely see
Using plug-ins to help increase data tracking
Envision this scenario: You recently turned evergreen content into digital products; some are purely text-based and a few are special editions that include brief
If you want your digital products found by audience members, you need to know how to name them.
Reuse, recycle and repurpose; that is the mantra of digital publishers.
One way
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
Digital magazine publishing is about opportunities.
Publishers have the opportunity to use the medium of the Internet, new technological gadgets and partnering business to generate, market and sell digital products.
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines
Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content
If your organization is like Interweave, busily determining how much of your audience is using tablet devices, what will you do with that knowledge in 2012?
If you expect to
Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
What’s a subscriber worth to your organization?
This question takes into account the total amount of revenue you generate and the total number of subscribers in your email file.
Although not
Bundle first, create new products later
While most of the publishers I work with were not in the video production business five years ago, virtually all of them are today. In
Turning traditional print media into multimedia products
Traditional print publishers often have massive archives of content from back issues at their disposal. It would be a shame to let this content
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
Design and functionality need to work together on your website
If you are bringing digital magazines, and other digital products to your online business, you will need to align your systems
Growing your digital media strategy to match the future needs of your customers
In the last year, the sales of eBooks have grown 169.4% to $164.1M, while the combined categories of
Discover different opportunities for increasing website traffic through unconventional methods
Multiplatform publishers have an advantage when it comes to generating website traffic.
For instance, they can use all the digital reach they
Ten years ago in online publishing, a magazine was sold over the phone, through magazine clubs, through the mail and on the newsstands. Today, a majority of magazine subscriptions are
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director
The most effective landing pages follow these four checklist items
Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list
With Content Marketing Made Simple, you will discover how to leverage organic media
In yesterday’s Mequoda Daily, we focused on the third principle of a successful content marketing strategy: Organic Media.
Although
Learn how to successfully manage digital transformation at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed the direct connection between the USPS and the publishing industry. A
Landing page templates that use technology should enhance the sales message, not replace it
Ten years ago, Internet users were completely comfortable and happy to use the web as a reading
Our new Content Marketing Strategy 2011 white paper discusses Content Marketing in the Digital Age
Download your FREE digital copy of Content Marketing Strategy 2011 now
Since many Internet marketers and online
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
Charging for Access More Than Open/Shut Case
The SIPA online marketing forum recently brought up the issue of newspapers charging for access to their websites. This came in response to the
Cellphone Signups, Inside Tips and Best of Best Fuel 'Miami'
With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird
Publishers want to sell subscriptions and Apple wants to sell iPads; see how the two can work together
Pundits covering the iPad have been saying that Apple is not allowing publishers
Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010
I catch a case of slight chills when writing this article about modern parameters of content marketing. Why?
Florin Campeanu, General Manager, Rentrop & Straton, Bucharest, Romania
SIPA: What was your first job out of college and how did you get into this business?
CAMPEANU: My first job was in
Some are amazed at the quick emergence of digital content; others saw it coming for years. Where will it lead?
Why is it that human beings love to theorize about the
A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise
If you have ever doubted the value of keyword research and search engine
Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should
Executives from ESPN, Rodale and Harvard Business Review discuss the challenges and benefits of charging users for online content
General Manager & Editorial Director of ESPN Publishing Gary Hoenig admitted he
Finding content that has long shelf life and high reusability
Who makes your content? Who actually does the interviews, writes the profiles and types your features? Who ever it is, he
Treat the Internet as a unique medium with multiple platforms
Content delivery has constantly evolved over the centuries—and it is not going to stop now.
There was word of mouth and tall
They hinted at it last year, but this year, their position was much more firm. Two of the industry's leading publishing executives, along with almost every panelist and speaker, took
Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine
Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor's Travel, a division of Random House, Inc., has been recognized as the premier
The Mequoda System™ is an internet business model comprised of seven organizational habits
The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create
