Contextually, how would you define a well-crafted email newsletter?
Personally, I’d say it has to have catchy snippets, be skimmable, include valuable information, direct users to social networks, and present related
The future of digital publishing focuses on automation and an array of platforms
Email is only one of the ways to approach effective communication.
In fact, a fully integrated, holistic approach to
You know The New York Times, right? Of course you do. And what's great about NYTimes.com is that it features an exquisite layout that retains the look and feel of
With reported increases in profitability, digital publishing strategies are proving successful
Digital magazine publishing on tablet devices has turned into a weekly topic for us that continue to present new
Digital magazine publishing is taking off; where will it lead?
With the direction the digital publishing market is headed, it appears digital publications are here to stay. We will likely see
Some digital publishers discover relevant information by surveying their audience
The publishers who survey their audiences and do not experience the survey results they expect may be asking the wrong questions.
For
A clear example of the digital publishing’s profitability
Many publishers have been curious about the successes that digital publishing can create. We’ve presented you with some examples in the past, and
There is digital publishing information we’ve come across that’s made digital publishers hopeful
Millions of tablet devices are expected to ship in the coming years. The ownership of digital reading devices
A brief glance at the evolution of digital magazine publishing
What’s there to say about the digital publishing industry? It’s been booming as of late, when prior, it had been lifeless.
Download your free copy of Digital Magazine Publishing Strategy Basics: Digital Magazine Publishing Tips and Expectations for the Digital Publishing Revolution now
If you want your digital products found by audience members, you need to know how to name them.
Reuse, recycle and repurpose; that is the mantra of digital publishers.
One way
In less than three months, the Mequoda Summit West 2012 will take place in Lakewood, CO.
This spring’s two-day Summit incorporates Master Classes taught by the Mequoda Team, three keynote presentations
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines
Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
Digital publishers and online business owners: think about how your role has changed since you’ve transformed from print to digital.
I’m sure your skills have remained, and perhaps grown stronger
As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity
It is both a difficult and exciting time to be a
Do you know how to inventory your business assets?
Five key components go into the process of inventorying your business assets. In order to address your media business, our systems directors
Zinio is a valuable tool for digital publishers because they’ve taken the reading experience to a new level.
According to the Zinio website, “Zinio provides the ability to shop for,
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
You'll Be in Good Company at SIPA UK
I was looking through information on speakers for the upcoming SIPA UK Conference, July 13-14, in London, and came across an “Exclusive interview
SIPA UK Conference Spotlights Consultants, Key Topics
Top consultants may charge hundreds or even thousands of dollars to give their advice. At the upcoming SIPA UK 17th Annual Congress, July 13-14,
In 2011, we're no longer asking if social media is a platform we want to use. Instead, we're deciding which social media strategy we want to use. If we're servicing
Online publishers can rejoice, as tablet statistics look promising
Tablets came to the market with a lot of potential, and a lot of expectations.
Fortunately for digital publishers, statistics are showing that
A five-day training program for online publishers
Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25.
New study shows promising signs for digital publishers
A new study, which was commissioned by Adobe, found ads in digital magazines performed better than traditional ads.
The areas where digital ads excelled
The numbers of tablets and digital readers will soar in the coming years
Forrester Research has predicted that there will be 57 million tablets sold by the year 2015, with a
Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success
It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference
