New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
For the enterprising social media publisher, Facebook video and Snapchat represent a promising future
What does it mean to be a social media publisher these days? It means you're willing to
There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.
With all of the "ad"-versity facing the industry –
Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.
To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and
If you're starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven.
Will
Turns out Twitter's not the only internet superpower mulling over scaffolding possibilities. News of the latest Google updates shows that its experimenting with counts – if not characters, then at
For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but
What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad
At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they
Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
Monitoring the latest media trends for online-only magazines and other publishers
These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing
Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts
Views, visits, traffic, clicks, opens, time spent with media ... charting response
Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling
Believe it or not, a big part of multiplatform strategy
Ad blocking. Digital publishers are doing their best to combat it – you might be one of them – but they're not necessarily in accordance with what the solution is.
Subscription billing software allows publishers to manage their customer subscriptions and revenue by storing payment data and processing charges on a recurring basis. Of course, subscriptions have been an important
The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what
To paraphrase Steve Miller, publisher technology keeps on slippin', slippin', slippin' into the future. Could be your content management system, your app, your digital advertising: There's little time to rest
We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it's not something you should invest your entire portfolio in, but tablet usage statistics
Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to
The push behind publishing video or perishing is reaching a fever pitch now, and we must admit – it is in your best interests to start doing it. But do
Who are the companies and what are the trends making the latest media news relevant to digital publishers like you?
The latest media news this week includes news from the earliest
Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We've built our business on multiplatform publishing, which includes everything from a portal to
In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB's latest pronouncement on ad viewability, the efficacy of data monetization,
Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs
Will readers pay per article to access quality content?
Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native
Recent news from the Guardian, Economist, and DMS 2016 show the evolution of important digital publishing tools
Developing digital publishing tools and assembling a formidable tool box that can handle "everyday
Pick your favorite online publishing platform, and there's probably news; plus, when does a digital paywall become pay as you go?
The idea of the perfect online publishing platform continues to
It's no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news
Checking in on the magazine strategy fueling digital publishers' latest efforts
There are core tenets to magazine strategy, but it's also mutable, malleable, and always evolving. We make it our business
Good news and bad news about mobile advertising for publishers; plus, learning more from high-level players
Mobile advertising for publishers is among the most important issues facing the digital magazine business,
Publishers have had it up to here with major sources of their revenue being cut off, and are confronting readers with requests to disable ad block apps or risk losing
Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other
Among all of the challenges facing digital publishers, international expansion is understandably on the back burner, but don't sleep on the possible new revenue stream. Social media has shown that
Audience engagement strategy is the alpha and omega of digital publishing. Or, really, publishing of any kind. Or, when you come to think of it, any business whatsoever.
So, why hasn't
Magazine circulation numbers are by definition always changing, but we're at a crucial juncture when it comes to these stats.
For instance, it's hard to believe, but the Alliance for Audited
Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action
When it comes to Google, publishers
If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media
Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they
Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content
Making sense of the latest magazine industry trends via top digital publishers: Rodale, Time Inc., Conde Nast, Hearst, IBT
So much news about magazine industry trends during the past month, in
For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue
Magazine ecommerce represents a major opportunity for digital publishers, provided you have the tech and infrastructure to pull it off – or can crank it up in the coming years.
Here's
If you want to drive traffic – and revenue – as a digital publisher, social media for magazines is no longer a religious discussion. It's a must-have component of your
Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.
This might seem obvious, but it's not difficult to
If successful social media publishers can count on one thing, it's that they can count on nothing.
Magazines on social media must have a social media strategy in place, but they
If you're a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you're creating mobile apps and dedicating resources to serious
F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who