Publishers like New York Magazine and Business Insider are finding out what Mequoda Members have known for a while: Updating and repackaging content is a strong strategy.
These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.
The UK's Association of Online Publishers has released the results for its annual census, and the survey of more than 700 digital publishers reveals just how big big data will
Digiday recently converted a report from Magna Global on the outlook for programmatic advertising into five helpful charts, and the results show a strong future for the U.S. innovation that
Digital publishing is booming for both digital natives and digital retreads (as Don calls legacy publishers). But there's still work to do, and thank goodness for that because Mequoda still
"We can't afford to pay for content if it's going to be a one-time use," stated Jay Annis, VP of The Taunton Press speaking at the Act 4 Publishing Event
It looks like "native advertising" has caught the eye of the Federal Trade Commission, again. Paid Content reports,"On Monday, the FTC announced that it will hold a workshop on December
Google recently let publishers know that they'll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of
According to Pew Internet & American Life Project's May survey, tablet ownership is on the rise and looks like a trend that's going to continue. In the month of May,
Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest
The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they
Digital magazine publishing success considers tablet growth and mobile sites too
Digital magazine software initially focused on the app. Although this is still a prominent part of digital magazine publishing, many
Are you surprised content marketing and social media are legitimate Internet business models?
Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like
Subscription content goes everywhere. It’s displayed on smart phones, tablets, desktops and laptops.
It involves words, images and sounds.
The digital subscription has become a model media companies cannot afford to ignore.
What began with devices has now turned to software.
Digital magazine publishing software is evolving to focus on a better user experience. In turn, online publishers are partnering with platforms that
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven
Six membership site ideas all digital publishers must follow
How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits:
Are you planning on a new start in the always-changing digital environment?
Developing an online business can lead you to financial independence through a growing medium. It can also lead to
We all need to understand the importance of the digital paradigm shift
The new digital publishing and digital marketing environment is certainly a place of exploration. Tried and true strategies associated
3 major focal points for digital publishers
Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.
What are you doing to drive website traffic? How
Successful publishers always utilize multiple revenue streams. Doing so offers the best opportunity for growth as brand recognition can develop through multiple platforms.
Throughout the years we’ve identified 12 ways publishers
Through statistics and careful observation, it's clear to see that the tablet industry is growing. Hundreds of millions of tablets are predicted to sell in the coming years, and because
The Mequoda Summit West 2012 highlights some advanced SEO strategies
By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.
It’s the advanced
Digital marketing allows for more ways to offer impulse buy opportunities
Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products?
For digital magazine publishers
Which Adobe DPS Edition is right for you?
Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are
Discover your best digital publishing assets
As the digital publishing industry grows at an alarming rate, there are a few main keys to focus on.
Beyond providing content on different e-reading
5 tips for succeeding with digital magazine publishing
The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is
Successful digital magazine publishing requires getting found, and optimizing your metadata may help in the process
Digital publishers using landing pages to call attention to their digital magazine content need to
Can you relate to data from earlier this year that shows more sophistication among email marketers? We certainly hope so, especially since it’s likely that your competitors are getting more
Three websites that help audience development efforts with the aid of images
Digital publishers want to provide a valuable source of content for their audience without breaking the bank on resources.
Some content publishers are having a hard time with the changes that take place in the digital age. New advances arise before others can be mastered and managed properly. Is
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
Additions for your digital marketing strategy that you can implement and test quickly
Digital marketing trends can be quite broad. Digital marketers and digital publishers are looking at a digital marketing
Developing new channels and partnerships gives strength to online publishers.
Offering content for little or no money puts direct emphasis on the need to have volume. To succeed as digital
What active social media professionals look for in the tools they use
How many stories have you heard about the major impacts of social media? The interesting aspect is that major
The debate could be waged that either a portal or an email newsletter is more important than the other. And evidence could be presented for both sides. What’s really important
Four ways to provide quality content and increase digital advertising potential
Digital advertising success depends heavily on the quality of your content. Sure, getting thousands of visitors to your website is
A Twitter schedule that repurposes content can be a huge traffic driver for digital publishers.
Do you spend more time building your email file or your Twitter list?
If you're heavy into
What does the future of social media look like to you?
As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout
The digital magazine publishing industry needs great content to grow
Publishers understand the need for high-quality content. That need may have never been as important as it is now though.
With the
Do your websites and digital products meet the expectations of tablet users?
Understanding what your audience members expect from their tablet experience is important to digital publishers. It’s even more important
New information on tablet usage and satisfaction can help lead to success in the digital magazine publishing market
Tablet owners are happy with their devices, regardless of the brand. This insight
